HAYWARD, Calif. – Columbus Craft Meats has just launched a delicious new line of pre-sliced uncured antibiotic-free salami in select retailers nationwide.
Following the successful launch of its pre-sliced, antibiotic-free deli meats last year, Columbus Craft Meats has expanded its commitment to using meat raised without antibiotics by launching three new varieties of salami:
Uncured Italian Dry Salami – a variety native to San Francisco made with California red wine and crushed peppercorns.
Uncured Genoa Salami – A mild salami with hints of garlic.
Uncured Pepperoni – an American classic, with spicy and smoky notes from paprika.
The use of antibiotics in livestock has become a growing concern for consumers. According to Nielsen, antibiotic-free pre-packaged deli meat is growing at a rate four times faster than conventional pre-packaged deli meat. As uncured products these three salami are also made without added nitrates or nitrites. Look for Columbus Uncured Antibiotic-free salami in grocery stores across the country starting in September.
COMMITMENT TO QUALITY DRIVES SALES MOMENTUM
Columbus Craft Meats has maintained a stubborn respect for the craft of making great-tasting, high-quality meat. With its commitment to and reputation for quality, Columbus is quietly setting the pace for growth in the deli meat category. According to Nielsen, Columbus is now: The fastest growing top 10 deli meat brand in the U.S. growing +22%.1 Growing two times faster than any other top 10 deli brand in the U.S. pre-packaged deli meat sub-category.3 The most broadly distributed deli brand in the U.S.4 “Unrivaled quality has made us the fastest growing brand in the deli meat category,” says Columbus CEO, Joe Ennen. “For the past 100 years, we’ve been stubborn about not changing the recipes of our products, but one of the changes we are making is converting to meat from animals raised without antibiotics. It’s the right thing to do.”
About Columbus Craft Meats
Founded in 1917, Columbus Craft Meats produces award-winning Italian salami and deli meats sold under the Columbus brand. Its products are available at food retailers nationwide. Columbus is owned by Arbor Investments. More information can be found at www.ColumbusCraftMeats.com
1 Fastest growing brand of the top 30 brands: Nielsen, Total US, 26 weeks ending 7/1/17, $ Sales % Chg vs YA, Total Deli (Including Specialty Meat & Cheese)
2 Nielsen, Total US 26 weeks ending 7/1/17, $ Sales
3 Nielsen, Total US, 26 weeks ending 7/1/17, $ Sales % change versus year ago
4 Nielsen, Total US, 26 weeks ending 7/1/17, Total Deli, % ACV Selling (measure of distribution)