SACRAMENTO, Calif.– As better-for-you snacking surges in popularity, Blue Diamond Growers is introducing a new 2-oz snack bag to the Nut-Thins product portfolio in three varieties: Sea Salt, Cheddar Cheese and Sriracha. A crispy, crunchy baked rice cracker made with the goodness of California-grown Blue Diamond almonds, the new grab-and-go Nut-Thins are rolling out at select 7-Eleven locations and other convenience stores nationwide.
“Given the evolution of the snacking category and consumer habits, we recognized the demand for on-the-go snacking options,” said Maya Erwin, Director of Brand Marketing for Blue Diamond Growers. “We’re excited to offer consumers a better choice for satisfying their cravings, whether they’re in the supermarket or stopped in a convenience store.”
According to market research, 94 percent of Americans snack at least once per day, while 61 percent of consumers crave portable snacks. When it comes to convenience store shoppers, approximately 50 percent of consumers are in search for healthier options.
The three distinct Nut-Thins flavors appeal to a wide range of consumers looking for better-for-you snacking choices at convenience stores:
- Sea Salt: a classic yet satisfyingly savory appeal that’s perfectly suited to any palate.
- Cheddar Cheese: one of our most popular flavors, with real cheese complementing each nutty crunch.
- Sriracha: our boldest yet, offering a hot bite of sweet chili and garlic.
About Blue Diamond Growers
Blue Diamond Growers, a grower-owned cooperative representing over 3,000 of California’s almond growers, is the world’s largest almond marketer and processor. Established in 1910, it created the California almond industry and opened world markets for almonds. Blue Diamond is dedicated to delivering the benefits of almonds around the world and does so by providing high-quality almonds, almond ingredients and branded products. Headquartered in Sacramento, the company employs more than 1,500 people throughout its processing plants, receiving stations, and gift shops. To learn more about Blue Diamond Growers, visit BlueDiamond.com and follow the company on Facebook, Instagram, LinkedIn and Twitter.