Birch Benders Micro-Pancakery Launches into Whole Foods Nationwide

DENVER– Birch Benders, purveyors of all natural and organic pancake and waffle mixes, is proud to announce the nationwide expansion into the leading natural and organic retailer, Whole Foods Markets. Previously available in select Whole Foods regions, Birch Benders’ Classic, Protein, Paleo, and Gluten Free Mixes will be available at Whole Foods across the country, retailing for $4.99-$5.99 MSRP.

15877602_718528614966189_8702004354770534400_n“We are on a mission to bring people back together around the kitchen table by offering the most convenient, delicious pancake mixes on the market — food that you can actually feel good about serving your loved ones,” said Matt LaCasse, co-founder and CEO of Birch Benders. “Our launch into Whole Foods nationwide is a major milestone for our brand and will allow us to reach even more pancake lovers and create new ones. We’re excited to further expand our relationship with Whole Foods and expand access to our better-for-you, seriously tasty pancake and waffle mixes, as well as offer varieties that meet a range of preferences and dietary needs.”

Birch Benders offers a line of just-add-water, natural pancake and waffle mixes made with the highest possible quality ingredients. The brand offers varieties that cater to an array of dietary restrictions and preferences, including vegan, Paleo, high-protein, and gluten free options.

Whole Foods has played a major role in Birch Benders’ curation of innovation. In 2015, a Whole Foods buyer specifically requested that the micro-pancakery create a Paleo option to meet growing consumer demand. Birch Benders took the challenge head-on, and after 99 painstaking recipe formulations, landed on the perfect mix. Today, Birch Benders’ Paleo variety is the most popular pancake mix SKU in the natural channel.

About Birch Benders

Founded in 2012, Birch Benders is a line of easy-to-make, gourmet pancake and waffle mixes that are all-natural, better-for-you, and utilize real ingredients you can pronounce. This taste- and quality-obsessed brand offers eleven original varieties, including Classic, Protein, Peanut Butter Protein, Gluten Free, Paleo, Chocolate Chip, and Six Grain Cinnamon. For the holiday season, Birch Benders created limited availability Sweet Potato, Pumpkin Spice, Gingerbread Spice, and Double Chocolate Peppermint. The newest line of bigger, competitively priced mixes includes 24-oz packages of Original, Buttermilk, Chocolate Chip, Six Grain, and Protein. One of the fastest growing natural food brands in the country, Birch Benders offers the leading natural, just-add-water pancake mixes on the market. Married co-founders, Matt LaCasse and Lizzi Ackerman, carefully craft each recipe through months of painstaking, double-blind taste tests to ensure that every ingredient is the best on the planet, and the combinations and proportions are pure culinary poetry.

For more information about Birch Benders’ brand and products, please visit or follow us on Facebook @birchbenders, Twitter @birchbenders, and Instagram @birchbenders.

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