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Bear Naked Custom Made Allows Granola Lovers to Bearify Their Blend

ELMHURST, Ill.– Today, Bear Naked Custom Made® Granola announced the addition of an unbearably fun feature to its direct-to-consumer platform, www.BearNakedCustom.com. Visitors can now “bearify” a photo of themselves or a friend, donning accessories like mustaches, hats, wigs and more. They can also customize their own back-story and name the blend. Each creation is individually printed (and hand-blended) and shipped directly to the consumer.

“We’ve learned that customers love making their own granola blends, and now they are able to have even more fun by getting creative and personalizing their can,” said Wendy Davidson, President of Kellogg Specialty Channels, who led the development of Bear Naked Custom Made®.

Bear Naked Custom Made® offers a bevy of unique, curated ingredients. In addition to traditional ingredients like strawberries and pecans, people can choose from fixings like bourbon flavor, coffee brittle, sweet bacon sprinkles, lavender, chipotle oil, and red wine flavor—all of which are Non-GMO Project Verified. Bear Naked’s partnership with the Culinary Institute of America (CIA) helped to develop three original “chef blends” that fuel taste exploration, including “Olive You, Kale,” “Chocolate Strawberry Jalapeño,” and “Michigan Farms.” Bear Naked Custom Made® has also partnered with IBM Chef Watson, which helps guide consumers toward combinations of ingredients that are unique and likely to taste good. IBM Chef Watson leverages the power of cognitive computing and a deep understanding of the underlying chemistry of our ingredients.

Bear Naked Custom Made® also recently launched monthly subscriptions for customers who are looking to explore adventurous new blends every month. Blends include White Wine Sangria, Mexican Hot Chocolate, Sweet Heat, and Irish Coffee. A variety of subscription packages are offered between three months to 12 months with fees ranging from $16.99/mo. to $18.99/mo.

Visit www.BearNakedCustom.com to create an irresistibly epic blend. Visitors can share their taste adventure on (Facebook.com/LiveBN), Twitter (@LiveBearNaked) or Instagram (@LiveBearNaked).

About Bear Naked

Bear Naked offers a full line of granolas and snack bars made with big, delicious chunks of nature to deliver epic taste. Launched in 2002, the company is passionate about creating great-tasting foods everyone can enjoy, and is best known for its signature, soft-baked granola made from real whole grains and minimally processed ingredients. Today, Bear Naked has evolved into a nationally-recognized consumer brand whose food is available across the U.S. Bear Naked Custom Made is a direct to consumer product line that consumers create on-line at www.BearNakedCustom.com. For more information, visit www.BearNaked.com.

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