Nosh

Torie & Howard Introduces Trial Size Package for FoodService

NEW MILFORD, Conn., Oct. 27, 2016 – Torie & Howard is introducing a trial size bag of its rapidly growing line of organic Chewie Fruities® candy for foodservice for the 2017 Winter Fancy Food Show with a rollout for retail planned for early next year, the company announced today.

chewiefruitiestrialsizeemThe new 1.27-ounce trial size has a suggested retail price of $1.69 and contains a single serving of individually wrapped pieces in an assortment of three flavors, said Torie Burke, company co-founder. The trial size package is available in bulk for foodservice at 150 bags per case, and a display shipper for retail will be available in early 2017, Burke said.

All Torie & Howard candy is USDA Organic, kosher certified, contains no artificial dyes, flavors, preservatives or genetically engineered ingredients, and is free from major allergens, including soy, wheat, gluten, nuts and dairy. “We have been seeing consumer interest in a single serving size for some time,” Burke said. “It’s not just about portion control, but also convenience. The trial size perfect to toss into purses and lunch boxes or to take on a road trip or airplane.” A single serving of Chewie Fruities candies provides the daily requirement of Vitamin C.

Since its introduction two years ago, Chewie Fruities candy has penetrated a broad range of retail segments with recent placements in many natural health stores and groceries such as Whole Foods Market, Sprouts, Lucky’s and Publix, the U.S. military exchange market, and airport stores nationally through Paradies and OTG Management as well as internationally in China.

Chewie Fruities are made in the USA and available in three of the same sophisticated flavor duos of Torie & Howard’s organic hard candy, plus a flavor assortment. Flavors include Italian Tarocco Blood Orange and Wildflower Honey, California Pomegranate and Sweet Freestone Nectarine and Meyer Lemon and Raspberry. The fruit chews also are available in gusseted 4-ounce peg packs with a suggested retail price of $3.99 and ship six to a case and 48 to a master case. A display shipper for the 4-ounce size is available. More information may be found online at www.TorieAndHoward.com or by calling 1-888-826-9554.

About Torie & Howard: Torie & Howard is a producer of all-natural, organic candy designed to satisfy consumers with discriminating palates who crave healthy, yet indulgent, snacks. The candy is USDA Organic and kosher certified and contains no genetically modified organisms. The company was launched by color consultant Torie Burke and interior designer Howard Slatkin in early 2012 with headquarters in New Milford, Conn. In keeping with its pledge to produce snacks in ways that are as health-friendly, eco-friendly and socially conscious as possible. The candy is available nationally through foodservice and 26,000 retailers, including Whole Foods, The Fresh Market, H-E-B, Kings, Balducci’s, Dean & Deluca, Earth Fare, Central Market, select CVS stores, and online at www.TorieAndHoward.com.

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