Nature’s Path Shakes up the Flake Aisle

ANAHEIM, CA–(Marketwired – March 10, 2016) – Nature’s Path, the largest organic cereal brand in North America, is once again revolutionizing the cereal category with the introduction of Qi’a Superflakes™, the industry’s first organic superfood and sprouted grain flake cereal. High in protein and fiber to provide all-day lasting energy, the new flakes are low in sugar, certified organic, certified gluten-free, Non-GMO Project Verified, and available in three delicious flavors.

The introduction of Qi’a Superflakes creates a new category in the organic cereal aisle with a flake cereal that offers premium, energy-boosting superfoods like chia, coconut and sprouted grains. Certified organic cereal sales are up 4 percent while conventional cereal sales continue to decline. Nature’s Path, family-owned for 30 years, has experienced year-over-year, double-digit growth with its extensive line of organic cereals and snacks.

“As the leader in organic cereals, we continue to introduce innovations that fuel society’s desire for healthy products,” said Arjan Stephens, Nature’s Path Executive Vice President of Sales and Marketing. “Our new Superflakes revolutionize the category and make it easy for consumers to boost their nutrition and feel long-lasting energy from this powerful, functional, nutritious and delicious superfood cereal.”

Nature’s Path elevated the superseed category when it launched Qi’a, followed by Qi’a Oatmeal and Qi’a Superfood Snack Bars, which quickly became top sellers and consumer favorites. “Our line of Qi’a cereals and snacks are true superfoods that contain a blend of nutritious, organic ingredients,” Stephens adds. “Many are surprised when something that tastes so delicious, is actually good for you too. It fuels your day.”

Qi’a Superflakes are loaded with protein (5-6 g), fiber (6-7 g), lightly sweetened with coconut palm sugar and honey (6 g), and crafted with premium organic ingredients like Fair Trade coconut, sprouted grains and chia seeds. The addition of sprouted grains is considered to provide more accessible nutrients and vitamins.

The new flavors include:

• Honey Chia: sprouted sorghum, whole grain corn, chia seeds, and a touch of honey
• Cocoa Coconut: sprouted black bean and brown rice, coconut, and Fair Trade cocoa
• Coconut Chia: sprouted sorghum, whole grain corn, chia seeds, and coconut

Qi’a Superflakes will begin shipping to the U.S. market this summer.

About Nature’s Path: Nature’s Path Organic Foods, is a privately held, family-owned company, producing USDA Certified Organic and Non-GMO Project Verified breakfast and snack foods sold in grocery and natural food stores in over 50 countries around the world. Committed to the triple bottom line — socially responsible, environmentally sustainable and financially viable, Nature’s Path works diligently to support communities and champion the cause of people and planet. Brands include Nature’s Path®, Love Crunch®, Qi’a®, Que Pasa®, Flax Plus®, and EnviroKidz®. Founded in 1985, Nature’s Path is headquartered in Richmond, British Columbia and employs hundreds of valued team members at its four facilities in Canada and the United States. Visit http://www.naturespath.com or follow on Twitter @NaturesPath