Louisville Roaster Launches Line of Craft Whole-Bean Coffees

LOUISVILLE, Ky. (Feb. 18, 2016) – – – Louisville coffee roaster Matt Argo has launched Good Folks Coffee Company with a line of whole-bean offerings created in his Shelby Park roastery. The craft outlet focuses on farmer relations to source ethically-traded coffees to roast in-house. Products, including single-origins, blends and espresso varieties, are now available at select grocery stores and cafes as well as online at Argo plans to expand availability in shops and cafés throughout the South and Midwest in 2016.

“Your day is only as good as your coffee,” says Argo. “Whether its selecting coffees from farmers in Colombia or carefully studying roast levels and varietals for the perfect blend, our goal is to offer high-quality coffee that’s approachable and unique.”

Screen Shot 2016-02-18 at 3.45.23 PMAfter 8 years in the Army National Guard and a deployment to Baghdad, Iraq in 2004 and 2005 in support of Operation Iraqi Freedom, the Arkansas native set his sights on Louisville, a bigger city with a small-town feel, to start a coffee business. Blending his passions for person-to-person business relationships, international travel and fine coffee, Argo, formerly of Argo Sons Coffee, branched out on his own to build Good Folks’s wholesale and online subscription endeavors in 2015.

He moved into the renovated space at 1151 S. Shelby St. last summer with the help of local impact-investment group Access Ventures and teamed with lead roaster Zach Hensley to launch this new brand. The lab and roastery is outfitted with plenty of grinders and espresso machines for quality control and training for wholesale accounts. Good Folks plans to open the space to the public for scheduled events that focus on tasting and learning about different coffees and brewing methods.

Current Good Folks products (starting at $15 for a 12-ounce bag) bear names inspired by world travel and Kentucky culture and are available online and on shelves including:

  • Carry On (Blend): Delicious fruit and floral flavors are packed into this unique blend. Not one to disappoint, this blend is full of flavor and fun, ready to lead you on a unique journey. Don’t worry about delays or detours – you have all the essentials packed right here.
  • Day Tripper (Blend): Chocolate and caramel flavors are the stars in this sweet and smooth blend. Perfect as a morning cup, afternoon cold brew, nightcap, or anything else you can dream up, this coffee is sure to deliver the perfect cup to fuel your action-packed day.
  • Globe Trotter (Blend): Dark chocolate and nutty flavors are highlighted in this thoughtful dark roast. We’ve chosen coffees from around the world that can take the extra heat required for this level of boldness. The resulting cup packs a punch and keeps you flying high. Enjoy this hot cup of get up.
  • Fast Track (Espresso): Dark brown sugar, caramel, and semi-sweet chocolate best describe what we taste in this blend. Roasted for espresso, but equally delicious as a drip coffee, you can’t go wrong here. Go with your gut and don’t look back.

A rotating menu of single-origin, rare varietal and farm-specific coffees as well as seasonal blends and espressos will be launched throughout the year. Coffee lovers can also have a continuous flow of fresh, hand-crafted coffee mailed directly to their doorstops by choosing one of multiple online subscription programs.

About Good Folks Coffee Company: Craft roasters Good Folks Coffee Company source fresh, whole bean coffees to roast in-house bringing out the best qualities and flavors for each varietal. Located at 1151 S. Shelby St. in Louisville, the small-batch operation led by owner Matt Argo finds trusted farmers around the world to provide high-quality, ethically-traded coffees to sell online and in select grocery stores, cafés, offices and restaurants in single-origins, blends and espressos. For more information, visit and follow on Facebook, Twitter and Instagram @goodfolkscoffee to hear about new products and events.

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