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Krave Debuts New Sticks At The National Association Of Convenience Stores Show

Atlanta, GA (October 20, 2016) KRAVE Pure Foods, Inc., a leading producer of gourmet meat snacks, will be previewing its all-new KRAVE Stick, at this year’s National Association of Convenience Stores [NACS] Show. As the brand’s first-time sampling the KRAVE Stick, attendees will have the opportunity to taste the company’s newest creation along with its original line of gourmet jerky and its KRAVE Bar. KRAVE invites show guests to swing by The Hershey Company’s booth #1615 in Hall B to experience the company’s expanding varieties of meat protein snacks.

unnamed-1KRAVE is elevating meat snack options with groundbreaking and artisanal flavors inspired by the brand’s Sonoma roots. Its new KRAVE Stick was created in Napa Valley, CA during innovation sessions with the Culinary Institute of America’s Consulting group. The KRAVE Stick is an evolution of traditional meat snacks that is layered with unexpected ingredients like beans and sweet potatoes, and comes in three unique flavors: Spicy Red Pepper Pork with Black Beans, Rosemary Lemon Turkey with White Beans and Sesame Garlic Beef with Sweet Potato. The company will also be sampling its delicious KRAVE Bar. The KRAVE Bar offers a tantalizing blend of sweet and savory notes combining quinoa and dried fruit in flavors, including Chipotle Cherry Beef, Cranberry Thyme Turkey, Mango Jalapeño Pork and Wild Blueberry Beef. Additionally, KRAVE will be highlighting its flagship line of beloved jerky products, including savory selections such asBlack Cherry Barbecue Pork, Chili Lime Beef, Lemon Garlic Turkey, Sweet Chipotle Beef, Basil Citrus Turkey, Grilled Sweet Teriyaki Pork, Pineapple Orange Beef, Garlic Chili Pepper Beef and Sea Salt Original Beef.

“With the growing demand for better-for-you products among consumers, it is an ideal time to showcase our KRAVE Stick as we look to continue to disrupt the category and elevate meat snacks in the convenience store space,” said Shane Chambers, General Manager at KRAVE. “KRAVE Stick is a perfect solution for convenience consumers looking for better-for-you snacks on-the-go that still deliver great taste and high-quality ingredients.”

“At the Culinary Institute of America, we choose to collaborate with brands like KRAVE who align with the college’s pillars of flavor, wellness, and sustainability,” said Scott Allmendinger, Director of CIA Consulting. “We worked with KRAVE to create a truly differentiated product within the meat snacking category. By combining meat with legumes and sweet potatoes, KRAVEin tandem with the CIA created a delicious snack that customers can feel good about eating.”

The NACS Show will take place from October 19-21, 2016 at the Georgia World Congress Center located at 285 Andrew Young International Blvd NW, Atlanta, GA 30313. KRAVE invites attendees to stop by The Hershey Company’s booth #1615 in Hall B to experience game changing and contemporary meat snacks. For more information on the trade show, please visit www.nacsonline.com.

About KRAVE Pure Foods, Inc.: From the celebrated vineyards, coveted micro-climates and renowned gourmet outposts of California wine country comes, of all things, KRAVE. Founded in 2009, KRAVE is a leading producer of artisanal jerky, located in Sonoma, CA. KRAVE represents a jerky renaissance, providing a natural snack that contains no artificial ingredients and is minimally processed. A good source of protein and low in fat, it’s a better-for-you choice that’s also gluten-free and full of flavor. Made using high-quality ingredients and a proprietary process that produces a signature moist and tender texture, KRAVE is jerky elevated. Ranging from sweet and tangy to savory and spicy, KRAVE’s innovative flavor profiles will appeal to the everyday jerky lovers and to the discerning palates of today’s food-savvy, health-conscious gourmands. KRAVE is now part of The Hershey Company after its acquisition in 2015 and continues to be headquartered in Sonoma. For more information on KRAVE, please visit www.kravejerky.com.

About The Culinary Institute Of America Consulting: The Culinary Institute Of America [CIA] Consulting works with the food industry to turn the college’s thought leadership into real-world solutions via product innovation, professional development, and operational support. By working with CIA Consulting, clients support the education of the next generation of food industry leaders. Learn more at www.ciaconsulting.org.

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