Hershey Lauches Brookside Yogurt Flavored Fruit & Nut Bars

HERSHEY, Pa.–(BUSINESS WIRE)--As part of an increased focus on its snacking profile, The Hershey Company (NYSE: HSY) is proud to introduce a new flavor to its Brookside Fruit & Nut Bar line. As consumers’ relationship with food evolves, Hershey understands the desire for more wholesome snacking options. To meet these needs, Hershey is expanding its Brookside portfolio to include BrooksideYogurt Flavored Fruit & Nut Bars.

 

Adding to the exotic and enticing flavor combinations of the Brookside Dark Chocolate Fruit & Nut Bars, Hershey’s new Brookside Yogurt Flavored Fruit & Nut Bars are made with real fruit with natural flavors, nuts, and seeds and accented with a delightful yogurt-flavored cream. Brookside Fruit & Nut Bars combine intriguing ingredients and fruit flavors that make them simply delicious and sweetly satisfying.

LPK_Mixed_Berry_front_panel_for_Brookside_press_release_May2016“People already enjoy the taste of Brookside Dark Chocolate Fruit & Nut Bars, and now Brookside Yogurt Flavored Fruit & Nut Bars will offer a new choice to expand wholesome snacking options,” said Puja Talati, Brand Manager, Snacks for The Hershey Company. “Both the Dark Chocolate and Yogurt Flavored Fruit & Nut Bars are the perfect fit for all your snacking needs so you can indulge your taste buds while still feeling good about the ingredients.”

In addition to wholesome ingredients, like almonds, Brookside Yogurt Flavored Fruit & Nut Bars are gluten-free, non-GMO bars that contain no artificial flavors. The new Brookside Yogurt Flavored Fruit & Nut Bars are delicious and made with real ingredients, so you don’t have to compromise taste.

Brookside Yogurt Flavored Fruit & Nut Bars come in three delicious varieties:

  • Brookside Cranberry Blueberry with Citrus
  • Brookside Vanilla Fig
  • Brookside Mango Pineapple

On Friday, May 20, from 11 a.m. – 7 p.m. PST, Brookside will celebrate the launch of Brookside Yogurt Flavored Fruit & Nut Bars in Pacific Park on the world famous Santa Monica Pier in California. To highlight the unexpected combination of taste and satisfaction,Brookside is inviting consumers to #ShareYourBROOKSIDE on a collaborative, oversized chalkboard. To #ShareYourBROOKSIDE, simply reveal something expected and unexpected about your personality and add it to the chalkboard. Artists from the Ink Factory will bring submissions to life with live illustrations. While there, visitors will be able to sample Brookside Yogurt Flavored and Dark Chocolate Fruit & Nut Bars, plus receive coupons for a future purchase. Throughout the summer, consumers nationwide can also join the conversation using #ShareYourBROOKSIDE for the chance to be featured in a special section on the Brookside website.

Brookside Yogurt Flavored Fruit & Nut Bars are available now at select retailers nationwide for a suggested retail price of $1.59, while the Brookside Cranberry Blueberry with Citrus and Brookside Mango Pineapple Fruit & Nut Bars are also available in a four-count multipack (SRP $4.99). For more information, visit http://www.brooksidesnacks.com.

About The Hershey Company: The Hershey Company, headquartered in Hershey, Pa., is a global confectionery leader known for bringing goodness to the world through its chocolate, sweets, mints and other great-tasting snacks. Hershey has approximately 21,000 employees around the world who work every day to deliver delicious, quality products. The company has more than 80 brands around the world that drive more than $7.4 billion in annual revenues, including such iconic brand names as Hershey’s, Reese’s, Hershey’s Kisses, Jolly Rancher, Ice Breakers and Brookside. Building on its core business, Hershey is expanding its portfolio to include a broader range of delicious snacks. The company remains focused on growing its presence in key international markets while continuing to extend its competitive advantage in North America.

At Hershey, goodness has always been about more than delicious products. For more than 120 years, Hershey has been committed to operating fairly, ethically and sustainably. Hershey founder, Milton Hershey, created the Milton Hershey School in 1909 and since then the company has focused on giving underserved children the skills and support they need to be successful. Today, the company continues this social purpose through ‘Nourishing Minds,’ a global initiative that provides basic nutrition to help children learn and grow. From neighborhoods across the United States to the streets of Shanghai and Mumbai and villages of West Africa, our goal is to nourish one million minds by 2020.