I Heart Keenwah Launches the First Toasted Bolivian Heirloom Quinoa on the Market

I Heart Keenwah, makers of ready-to-eat healthy quinoa snacks, are expanding their line beyond the snack aisle and into the pantry section with Toasted Quinoa.

I Heart Keenwah’s Toasted Quinoa is made from Organic Bolivian Royal Quinoa, a single-origin heirloom seed sourced only from the Salt Flat region of Bolivia. Toasted Quinoa also boasts a nuttier flavor and fluffier texture than all other boil-and-cook quinoas on the market. The product is a nod to the traditional way of preparing quinoa in Bolivia (phisara) – pre-toasting the seeds before cooking them to bring out the richest flavor.

In addition to being 100% Organic, Toasted Quinoa is naturally gluten-free, Non-GMO Project verified, and Fair Trade certified. Plus, it’s a complete source of plant-based protein, containing all 9 essential amino acids.

“For years we’ve touted the superiority of the quinoa grown in the Salt Flats of Bolivia,” said Ravi Jolly, President and co-founder of I Heart Keenwah. “Now fans of our snacks can enjoy quinoa the way it’s meant to be eaten, while supporting the small, organic farms we’re dedicated to working with. Making our product Fair Trade certified solidifies our commitment to supporting quinoa growers in Bolivia. We also hope the fans of Toasted Quinoa will become more aware of quinoa’s origins and the importance of celebrating heirloom seeds such as Bolivian Royal Quinoa.”

Toasted Quinoa can be purchased online at shop.iheartkeenwah.com or Amazon. The product will also debut on the shelf at select Safeway and Whole Foods stores in October. To learn about I Heart Keenwah and their products, visit www.iheartkeenwah.com.

About I Heart Keenwah: I Heart Keenwah is a quinoa company, dedicated to bringing delicious foods to the market that have health-promoting nutrients. The company cooks up quinoa products with great flavors and simple ingredients, making it easy for you to get quinoa, a superfood, into your day-to-day routine. Ravi Jolly and Sarah Chalos, I Heart Keenwah’s founders, chose quinoa because of its numerous health and nutritional benefits—it’s the only grain that is a complete source of protein, containing all 9 essential amino acids.