eureka!® Organic Bread Announces National Launch

HORSHAM, Pa., July 2016  — eureka!® Organic Bread, makers of rich and flavorful organic bread, announced today the national launch of its six organic bread varieties that are full of taste and rich flavor. Since day one, eureka!® Organic Bread has been passionate about baking rich, flavorful organic bread with high-quality ingredients that contains no artificial flavors, colors, preservatives or high fructose corn syrup and is USDA Organic, Vegan Certified and most recently Non-GMO Project Verified.

“Historically, organic bread brings to mind the notion of being bland, boring and taste-less – a stigma eureka!® Organic Bread is working to change,” said Marlene Sidhu, Senior Brand Manager of eureka!® Organic Bread. “We believe everyone should be given the opportunity to discover great-tasting organic bread and are excited to continue to grow our fan base nationwide.”

eureka!® Organic Bread is also excited to announce that all eureka!® Organic Bread varieties have been recently Non-GMO Project Verified. The Non-GMO Project is North America’s only independent verification for products made according to best practices for GMO avoidance. This announcement comes as another step to help consumers discover great tasting organic bread with high-quality ingredients.

Whether consumers prefer their bread to have a smooth texture, or if they desire seedy goodness in each bite, there is a eureka!® Organic Bread variety waiting to be discovered by taste buds across the country. Varieties include:

  • eureka!® Grainiac® Organic Bread (27 oz. and 18oz varieties): We baked as many organic grains into this flavor filled bread as physics will allow – 14 organic grains and seeds to be exact. Try it for yourself and become a Grainiac®!
  • eureka! ® Saaa-Wheat® Organic Bread (27 oz. and 18oz varieties): You’ve found it — the perfect organic sweet wheat bread! Rich and full of flavor, we guarantee you’ll say Saaa-Wheat®!
  • eureka! ® Seeds the Day® Organic Bread (27 oz. and 18oz varieties): We packed 8 organic grains and seeds into this delicious wheat bread. Delicious and seedsational, you’ll want to “Seeds the Day®!”
  • eureka! ® Top Seed® Organic Bread (18oz variety): If you love seeds, this one is for you! Flax, sunflower and sesame seeds make this tasty mix top-notch. It doesn’t get much better than Top Seed®.
  • eureka! ® Smoooooth Wheat® Organic Bread (18oz variety): Simple and tasteful, Smoooooth Wheat® is classic wheat bread, rediscovered. Full of flavor and baked with fewer seeds for a wheat bread that is all so smooth!
  • eureka! ® Sweet Baby Grains® Organic Bread (18oz variety): Discover the delicious taste of Sweet Baby Grains®. Flavorful with multigrain and full of grainy goodness, one bite will leave you saying, “These grains are sweet, baby!”

With “Don’t Be Bland” as the brand’s rally cry, Ashely Koff, R.D., creator of The Better Nutrition, Simplified Program, has collaborated with eureka!® Organic Bread to create six unique and filled with flavor “un-blandwich” recipes to help consumers discover the great-tasting eureka!® Organic Bread. Whether it’s for breakfast, lunch, dinner or snack, a tasty recipe paired with eureka!® Organic Bread is sure to make you yell out “eureka!” Discover Koff’s recipes and more at

“eureka!® Organic Bread offers nutritionally-conscious consumers great-tasting premium organic bread with high-quality ingredients, proving that eating better doesn’t have to mean sacrificing taste,” said Ashely Koff, R.D. “Not only is eureka!® Organic bread delicious and bursting with flavor, but it’s a great nutritious option since it’s made with whole grains and contains no artificial flavors colors, preservatives or high fructose corn syrup.”

eureka!® Organic Bread is now available at major retailers across the U.S. for the suggested retail price $3.99 to $5.69. Visit the product locator at to find the store nearest you or discover more about eureka!® Organic Bread. Check out the brand on Facebook at, Instagram at@eurekabread, Pinterest at or check out YouTube to watch our videos.

About eureka!® Organic Bread: At eureka!® Organic Bread, we have a passion. It’s baking organic bread that’s full of taste and rich flavor. When we realized grainy goodness can still be delicious without adding artificial colors, flavors or preservatives, we had our eureka!® moment. Since day one, we’ve been both organic and vegan. eureka!® Organic Bread launched inCalifornia in 2012 and is now available at major retailers across the U.S. So don’t be surprised if you hear someone shout out, “eureka!” from the bread aisle. It means they too just made a great discovery.

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