Bibigo Spices Things Up with Expanded Gochujang Sauce Line

Press Release May. 13, 2016 at 5:33 PM

LA PALMA, Calif., May 11, 2016 /PRNewswire/ — Move over Sriracha—Bibigo, the leading maker of Korean pantry staples, today announced the launch of two new hot sauces inspired by gochujang, a spicy Korean condiment and fermented hot pepper paste that topped this year’s flavor forecast for both chefs and consumers. The new sauces, Gochujang Mayo Sauce and Gochujang Barbecue Sauce, join the company’s original Gochujang Hot & Sweet Sauce, introduced last year, to complete Bibigo’s flight of spicy sauces that cater to today’s modern tastes with Korea’s distinctive culinary flavors.

“Now more than ever, we’re seeing Korean food appearing in a mainstream light,” said Nayoung Shin, head of marketing at CJ Foods. “At Bibigo, we’re constantly innovating to bring authentic Korean flavors to your table. Our latest sauces deliver the east-meets-west flavor profiles that consumers crave, but are still on point with the foods they already know and love.”

Traditionally made from red chili peppers, soybeans, and glutinous rice, gochujang goes through a complex fermentation process to achieve the perfect balance of sweet, savory and spicy, resulting in the thick paste that is ubiquitously used in Korean cuisine. Bibigo is now modernizing this 1,000 year-old recipe by transforming it into versatile sauces that boast the bold flavor of gochujang and can be used in deliciously innovative ways. Conveniently packaged in a squeezable bottle, Bibigo gochujang sauces are perfect to use as marinades, spreads, dips, and more:

Gochujang Mayo Sauce (SRP: $5.50/9.3 oz.)—Perfect on everything from tacos to tater tots to sandwiches, this rich and creamy sauce brings a new twist to mayonnaise and adds some extra heat for your dipping pleasure!
Gochujang Barbecue Sauce (SRP: $5.50/11.5 oz.)—This bold, smoky and spicy sauce will help you to step up your grilling game and will be the secret ingredient that has your guests coming back for seconds. Perfect as a marinade for short ribs or steak kebabs, Gochujang Barbecue Sauce is a great way to turn up the heat at your next cookout.
Gochujang Hot & Sweet Sauce (SRP: $5.50/11.5 oz.)—Initially launched last year, this original sweet & spicy sauce makes a comeback in a new squeezable bottle and delivers the same dynamic flavors, whether on chicken wings, kimchi fried rice or mac and cheese.

Bibigo’s Gochujang Hot & Sweet Sauce, Gochujang Mayo Sauce and Gochujang Barbecue Sauce can be found retail stores nationwide including Target. For more product information, availability, and recipes visit www.us.bibigo.com.

About Bibigo: In 2011, Bibigo was launched by CJ, Korea’s number one food company and leading producer of authentic Asian foods. With a full line of signature Korean grocery staples, Bibigo’s mission is to introduce the delicious and nutritious Korean food culture to the rest of the world. Bibigo gets its name from a mash-up of Korean bi-bi-da (“to mix”) and English “to-go,” reflecting both its food and social characteristics, and seeks to play a leading role in demystifying the unique characteristics of Korean culinary culture, while introducing a variety of new, distinct flavors to the American palate. Bibigo currently operates three locations in Greater Los Angeles, including Westfield Century City Mall, Westwood Village, and Glendale Galleria. Bibigo’s Korean grocery staples include a variety of steamed dumplings, mini wontons, Korean BBQ sauces, and more, and are available nationwide in gourmet, natural and mass- market grocers. Visit www.us.bibigo.com for more information.