Nosh

thinkThin Debuts Protein Bites and Protein Nut Bites

LOS ANGELES, Sept. 16, 2015 /PRNewswire/ — Inspired by the growing demand for quick, wholesome snack options, thinkThin® has shrunk down its nutritious and delicious protein bars to create its latest mini-innovation, the thinkThin® Protein Bites and thinkThin®Protein Nut Bites. Building on the success of thinkThin protein bars, the new bites are the first time a leading energy bar brand has launched unwrapped protein and fiber bars in bite-sized pieces. With 60 percent of Americans seeking healthier snack options¹, the Protein Bites and Protein Nut Bites offer new ways to snack, guilt-free.

thinkThin Protein Bites

“In particular, women are snacking throughout the day and are seeking a wider assortment of better-for-you options,” said Cherry Joh, marketing director of thinkThin. “As a leader in the protein category, we recognize women are hungry for snacking options that are packed with protein and deliver wholesome ingredients. Our new thinkThin Protein Bites and thinkThin Protein Nut Bites satisfy that craving, whether they are seeking a small indulgence or looking to stay full and energized.”

The new gluten-free, non-GMO Protein Bites are available in five delectable flavors.

  • thinkThin Protein Bites –Each serving of thinkThin Protein Bites is packed with 10g protein, 5g of fiber and less than 200 calories. Available in Salted Caramel, Peanut Butter, and Chocolate Almond Brownie.
  • thinkThin Protein Nut Bites –The thinkThin Protein Nut Bites are chock full of nutritious almonds, peanuts and pumpkin seeds offering 9g of protein, 3g of fiber and less than 200 calories. thinkThin Protein Nut Bites are available in two flavors, White Chocolate, with a drizzle of creamy white chocolate or Dark Chocolate, with a drizzle of real dark chocolate.

thinkThin Protein Bites and thinkThin Protein Nut Bites are available online and at select retailers and grocery stores in September 2015, with nationwide availability beginning October 2015. Please visit www.thinkproducts.com for more information and to find the nearest thinkThin retailer using the store locator search option.

About thinkThin LLC:
Since launching in 1999, thinkThin LLC has been committed to making food that is as nutritious as it is delicious. From High Protein Bars that are certified gluten-free to the new Protein & Fiber Hot Oatmeal made from non-GMO ingredients, thinkThin believes in using high quality ingredients that provide a good source of protein. thinkThin has been recognized by media industry leaders such as TheNew York Times, Los Angeles Times and Forbes. In 2014, Entrepreneur Magazine named thinkThin as one of the most innovative consumer brands. For more information, please visit www.thinkproducts.com.

1 Mintel Group Ltd., Snacking Motivations and Attitudes, 04/2015

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