Nosh

Sabra Introduces Roasted Red Pepper Single Serving Hummus, Giving Consumers More Flavor Options for On The Go Snacking

White Plains, NY (June 11, 2015)

SabraSabra Dipping Company, maker of refrigerated dips and spreads, introduced its popular Roasted Red Pepper Hummus in a convenient 2 ounce snack size pack. The single serving hummus dip is also gluten-free and vegan. In the past five years, single serve sizes in the fresh dip category have grown significantly.

“We’ve seen demand grow for single-serving products, and our products aimed at snacking and on-the-go markets are very popular,” said Greg Greene, director of marketing for Sabra Dipping Co. “Roasted Red Pepper is one of our top three flavors, and the original idea for the product actually came from a consumer’s request on Facebook. So we’re glad it will be even more convenient for hummus-fans to enjoy anytime, anywhere.”

The new 2-oz Roasted Red Pepper Hummus Singles from Sabra come in a 6-count pack, making it easy for consumers to meet a full week’s snacking needs at home, at school, or on-the-go. The product is now available at major retailers nationally with a suggested retail price of $4.99 for each 6-count grocery pack.

About Sabra Dipping Company, LLC

Sabra Dipping Company, LLC is the leader in the refrigerated dips and spreads category and producer of America’s top-selling hummus. Sabra’s award-winning hummus, available in more than a dozen flavors, and a wide range of authentic and delicious dips and spreads, including salsa, guacamole, and Greek yogurt vegetable dips, can be found nationwide in club stores, supermarkets, specialty retailers and through food service. Sabra operates a silver LEED certified factory in Virginia, and has received an A-Classification from the British Retail Consortium (BRC) audit board for food safety for its California Salsa plant every year since 2011. Find Sabra at www.sabra.com, www.facebook.com/sabra and @Sabra on twitter.

Sabra Dipping Company was formed as a U.S./Canadian joint venture between Strauss Group and PepsiCo. The Sabra joint venture draws on both Frito-Lay, a division of PepsiCo, and Strauss Group’s expertise to continue building this growing business.

Reader Comments