Radar Farms’ Fruit PLUS Vitamins launches in 3,000 Stores

PR Newswire, PHOENIX, Oct 14, 2015– Health conscious consumers who have struggled to meet their daily required servings of fruits and vegetables—and the vital nutrients that come with—have an easy solution for adding more vitamins to their diet with the introduction of Rader Farms’ Fruit PLUS Vitamins line of enriched berries, arriving in nearly 3,000 new stores across the U.S. this month.

Fruit PLUS Vitamins takes Rader Farms’ premium grade berries that are bursting with rich, sweet flavor and adds nutrients sourced from whole fruits and vegetables to boost vitamin levels by 25 percent, without impacting taste or texture. The end result is a revolutionary new line of frozen fruit that offers supremely delicious taste AND significantly higher nutritional value in a single, easy-to-implement method.

11930769_10153389559892891_7661786155660089977_o (1)Rader Farms’ new Fruit PLUS Vitamins has a suggested retail price of $3.49 – $3.99 per 12-ounce package. Consider the nutritional value of one cup of traditional unsweetened blueberries when compared to a similar serving of blueberries from Rader Farms’ Fruit PLUS Vitamins line below. It becomes easy to see how smoothie recipes, yogurt toppings and morning cereal rituals might come alive with a boost of nutrition.

“Fruit PLUS Vitamins takes everything we love about wholesome, delicious frozen berries and makes them even better for you,” said Dan Hammer, senior vice president and general manager of the frozen division at Inventure Foods, Inc. “We add nutrients from fruits and vegetables like shitake mushrooms, mangos, and other real food sources, and we do so without impacting the deliciousness of the native fruit. We believe it opens up a whole new world of possibilities for consumers who are simply looking to get more out of the foods they already love to eat.”

Fruit PLUS Vitamins is available in four varieties, including Blueberries, Strawberries, Mixed Berries (strawberries, blueberries and blackberries) and Tropical Blend (strawberries, pineapple and mango). All four varieties feature no added sugars or artificial sweeteners and range from just 50 to 80 calories per serving. In addition, they are certified Kosher and gluten-free.

Rader Farms was founded in 1941 as a family-owned and operated grower and processor of Premium Northwest Raspberries and Blueberries before becoming a brand of Inventure Foods, Inc in 2007. The brand also offers other traditional and Organic fruit varieties and blends in addition to its farm-grown raspberries and blueberries.

About Inventure Foods, Inc.: With manufacturing facilities in Arizona, Indiana, Washington, Oregon and Georgia, Inventure Foods, Inc. (Nasdaq: SNAK) is a marketer and manufacturer of specialty food brands in better-for-you and indulgent categories under a variety of Company owned and licensed brand names, including Boulder Canyon Foods™, Jamba®, Seattle’s Best Coffee®, Rader Farms®, TGI Fridays™ , Nathan’s Famous®, Vidalia Brands®, Poore Brothers®, Tato Skins®, Willamette Valley Fruit Company™, Fresh Frozen™ and Bob’s Texas Style®. For further information about Inventure Foods, please visit

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