KonaRed Adds Revenue Stream with Launch of KonaRed Branded Kona Coffee
KOLOA, Hawaii, Sept. 15, 2015 /PRNewswire/ — KonaRed Corporation (OTCQB: KRED), manufacturers of Antioxidant Juices and nutritional supplements from the Hawaiian CoffeeBerry® coffee fruit from Kona, Hawaii, today announced it will launch a line of premium Hawaiian coffee products under the KonaRed® brand. Sale of premium private label KonaRed coffee will add an entirely new revenue stream for the Company.
Coffee from Kona, Hawaii is well known as some of the best tasting coffee on earth and this product line extension aims to capitalize on one of the most consumed beverages in the world, an estimated $30 billion industry in the U.S. alone.
The three whole roasted coffee bean products planned for the new KonaRed line include: ‘Premium 100% Kona Coffee’; Kona Coffee Blend’; and Kona Coffee with Coffeeberry® coffee fruit. Distribution of the new product line will be achieved through existing and new distribution channels and will benefit from KonaRed’s well established branding. Supply will be sourced from well known and trusted coffee suppliers in Kona, Hawaii.
Kona coffee is grown on the nutrient dense volcanic slopes of the Big Island of Hawaii, in an area 1-2 miles wide and 20-30 miles long. The unique climate of this volcanic area produces optimal growing conditions for the coffee trees, which are protected from excessive heat and benefit from rich, fertile soil. Hawaii’s tropical cycle of sun drenched mornings, humid rainy afternoons, and mild nights create perfect growing conditions for the coffee to flourish. Hand-picked and meticulously cultivated, Kona Coffee is often regarded as the world’s best.
KonaRed CEO Shaun Roberts stated, “We’re embracing our roots as a coffee company. The addition of KonaRed coffee is another step in our strategic plan to expand sales both from existing product lines and through creation of new revenue streams. We have access to some of the best coffee in the world. With the success of our CoffeeBerry® coffee fruit beverages and powders, we felt that it was a natural extension of our brand to offer Hawaiian coffee to our loyal consumers. To our consumers, ‘KonaRed’ means Hawaii, and the Kona region of Hawaii produces some of the best coffee and coffee fruit in the world and we will capitalize on both. We have distribution throughout the U.S. and Canada as well as recent expansion into Japan, and we foresee Kona Coffee becoming a great success.”
About KonaRed Corporation — KonaRed Corporation produces high quality food and wellness nutritional products. Our beverages and nutritional supplements bring the attributes of Hawaiian Coffee Fruit to an international consumer market and we are expanding our product offerings through distribution of highly valued Kona Coffee. The Company was established in August 2008 and achieved its first sales in February 2009. In October 2013, KonaRed went public and trades on the OTCQB under the symbol KRED. KonaRed, through a licensing agreement with FutureCeuticals Inc., utilizes innovative, state of the art, proprietary processes that produce antioxidant extracts and powders from Hawaiian Coffee Fruit, which are used to produce KonaRed’s Antioxidant Juice, Organic Green Tea, Coconut Water, On-the-Go Packs and 100% Coffee Fruit Powders. KonaRed Corporation is headquartered in Koloa, Hawaii, and its distribution center is in San Clemente, California. KonaRed products are sold in select Kroger, Vitamin Shoppe, Target, Whole Foods, Safeway, 7-Eleven, and many other retail outlets throughout the US, Japan and Canada. More information about KonaRed and its products can be found at www.konared.com.
Forward Looking Statements: Certain information contained in this press release, including any information as to our strategy, plans or future financial or operating performance and other statements that express management’s expectations or estimates of future performance, constitute “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. All statements, other than statements of historical fact, are forward-looking statements. The words “believe,” “expect,” “will,” “anticipate,” “contemplate,” “target,” “plan,” “continue,” “budget,” “may,” “intend,” “estimate,” “project” and similar expressions identify forward-looking statements. Forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those expressed in the forward-looking statements, including, but not limited to, certain delays beyond the company’s control with respect to its plans or operations. Our actual results may differ materially from the results anticipated in these forward-looking statements due to a variety of factors, including, without limitation those set forth as “Risk Factors” in our filings with the SEC which can be found at www.sec.gov. There may be other factors not mentioned above or included in the Company’s SEC filings that may cause actual results to differ materially from those projected in any forward-looking statement. The Company disclaims any intention or obligation to update or revise any forward-looking statements whether as a result of new information, future events or otherwise, except as required by applicable law.
