Nosh

Müller Yogurt Debuts New Dessert Inspired Flavors

CHICAGO, Aug. 13, 2015 /PRNewswire/ — Müller® yogurt is calling for time-starved moms to treat themselves to a moment – and a snack – all their own with new dessert inspired flavors. New Müller Dessert Inspired yogurt varieties feature creamy, signature Müller yogurt on top of a layer of fruit or caramel sauce and are served with scrumptious crunchy goodies on the side, providing the best of both worlds – delicious decadence in the goodness of yogurt.

Screen Shot 2015-08-14 at 10.57.31 AMNot only can moms revel in a moment of sanity with the delicious new flavors, but Müller yogurt has a new national marketing campaign dedicated to mom. The #YogurtwithBenefits campaign highlights the unique attributes of Müller yogurt in the context of real mom moments like: “Even a Rough Day Can Have a Choco Ball Lining,” or “Don’t Be Overscheduled and Under-Caramelized.” Plus, YouTube mom-duo, The Girls With Glasses created a custom music video that spotlights a day in the life of mom, and the benefits of taking a quick break with a sweet treat. https://www.youtube.com/watch?v=583zEN2GElM

“We’re always listening to our consumers and creating products and advertising that relate to them in a meaningful way,” said Brian Hannigan, director of marketing for Muller Quaker Dairy. “From providing moms with a satisfying snack to enjoy when they finally get a moment to themselves, to giving them a much needed laugh in their busy day, we believe every woman deserves a yogurt with benefits.”

Instead of spending time, money and calories on traditional desserts, grab a Müller Dessert Inspired yogurt, all of which are a good source of protein and calcium for indulgence to feel good about:

The new flavors join the existing lineup of Müller yogurt available at participating retailers nationwide for a suggested retail price of$1.25. Look for these new varieties in the black Müller packaging in a yogurt aisle near you.

For more information or to find a retailer, visit yogurtwithbenefits.com Connect with Müller yogurt on Facebook at facebook.com/mullerquaker or Twitter at twitter.com/mullerquaker and use the hashtag #YogurtWithBenefits to join the conversation online.

Tweet: Müller yogurt teams w/ @theGWGshow to introduce #YogurtWithBenefits.
https://www.youtube.com/watch?v=583zEN2GElM

About Theo Müller Group

Theo  Group is a German multinational dairy company, headquartered in Luxembourg, which has been producing popular yogurt and other products for more than 100 years. Founded as a family dairy farm in 1896 by Ludwig Müller, today his grandson Theo owns the hugely successful business. www.muellergroup.com.

About The Quaker Oats Company

The Quaker Oats Company, headquartered in Chicago, is a unit of PepsiCo, Inc., one of the world’s largest consumer packaged goods companies. For more than 130 years, Quaker’s brands have served as symbols of quality, great taste and nutrition. Holding leadership positions in their respective categories, Quaker® Oats, Quaker® Rice Cakes and Quaker Chewy® Granola Bars are consumer favorites. For more information, please visit www.QuakerOats.com, www.Facebook.com/Quaker or follow us on Twitter@Quaker.

About PepsiCo, Inc.

PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $66 billion in net revenue in 2014, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth and shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit www.pepsico.com.

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