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Kings Food Markets Unveils Its Own Line: Heavy Focus on Organic & Specialty

PARSIPPANY, N.J., Sept. 10, 2015 /PRNewswire/ — Kings Food Markets (Kings) is excited to unveil its own line of gourmet foods and everyday favorites at an outstanding value. Kings Own brand is unique in its range to include both everyday essentials and specialty items that focus on quality and innovation. Kings has procured a selection of domestic, local and international items with uncompromised quality, which shoppers have come to expect.

KingsPL_Pastafamily_460x314“At Kings, our passion for food drives us to bring shoppers the highest quality, the freshest and the very best ingredients, and now, through our own assortment of products, we’re able to bring our customers the perfect balance of quality and value, tailored for each product, making great food approachable,” said Judy Spires, president and CEO of Kings Food Markets. “That’s why our shelves are filled with amazing choices that turn everyday experiences into memorable events—and now we’re making it even better.”

Kings Own brand will continue to roll out a range of items across the store, providing customers with new options in every department. From household essentials like orange juice, syrup and eggs to organic and specialty products such as signature sauces and olive oils, imported gelato and chef-prepared foods, Kings is continuing to raise the bar by seeking out the most unique and rare finds. Kings is focusing heavily on organic offerings, as its shoppers are continuing to look for them more and more. Kings Own offers a range of organic pastas, herbs and tomatoes, chips and beans, as well as a selection of honey flavors – to name a few. As the line continues to expand, the focus will shift to more specialty items to round out our offerings.

Each product has been carefully selected to meet the Kings’ standard. For example, Kings Own Marinades and Sauces are crafted in small batches using all-natural, hand-selected ingredients and are available in a wide range of gourmet flavors, including Pineapple Jalapeno, Carne Asada, Sweet Bourbon and Carolina Gold BBQ.

To celebrate this announcement, Kings will launch its “Buy Two, Give One” campaign on September 11, across all stores. Customers will be given a special savings to “Buy Two” of the Kings Own products and then “Give One” to a local food pantry to help fight hunger and will be donating a portion of these goods to the food pantry. The food pantries we will be donating to extend across our footprint, including the Food Bank of Somerset, Center for Food Action, Interfaith Food Pantry & Homeless Solutions, Hoboken Shelter, Flemington Food Pantry, Neighbor to Neighbor and Interfaith Nutrition Network.

Kings will also be giving away Kings Own Organic Pasta imported directly from Italy to the first 175 customers in each store on September 25 in celebration of the launch. Customers will also have opportunity to win a tote filled with Kings Own brand products and a Kings’ gift card, both in-store and via Kings’ Facebook Page, from September 25th until October 8th.

To help shoppers learn more, Kings has launched a dedicated section on its website, which features more information about this award winning line, as well as specific products (www.kingsfoodmarkets.com). As new products continue to be introduced, announcements will be made on Twitter and Facebook, where customers can take part in the conversation.

About Kings Food Markets: An upscale market chain serving customers throughout New Jersey, New York and Connecticut, Kings provides a unique shopping experience paired with the highest quality foods. From locally sourced, organically grown produce to hand-selected cheeses from over 20 countries, Kings seeks to bring exceptional gourmet items to shoppers in all of the company’s locations. Kings has even unveiled its own brand of products, offering customers everyday essentials and specialty items that focus on quality and innovation. The in-store experience is enhanced by Kings’ associates, all of whom are passionate about food and eager to help customers create the perfect meal. Kings is based in Parsippany, N.J., with 25 stores serving the region.

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