Justin’s Launches New Snack Packs as Part of Target’s Made to Matter Program

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BOULDER, Colo.–(BUSINESS WIRE— Justin’s, maker of naturally delicious, high-quality nut butters and organic peanut butter cups, today announced the launch of its Snack Pack product line. A new addition to the Justin’s family that comes in three delicious nut butter and pretzel combinations, the Snack Pack delivers the great taste and high-quality ingredients one would expect from the brand at just 200-210 calories per pack.

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Throw one in your lunchbox, stash a few at your desk, or just keep them on hand for snacking at home; the Snack Pack line is perfect for dipping, scooping and devouring. One side Justin’s nut butter, one side gluten-free pretzels, this convenient, all-in-one snack is packaged in 100 percent recycled plastic and provides a portable pick-me-up in three tasty varieties: Chocolate Hazelnut Butter and Pretzels; Classic Almond Butter and Pretzels; Maple Almond Butter and Pretzels.

“Snacking on-the-go can often mean sacrificing nutrition for convenience, or sacrificing taste for health. We knew we could put our minds (and our nut butter dipping mechanisms) together to find a better-for-you solution that is fun and exciting,” said Justin Gold, founder of Justin’s. “These Snack Packs pair our popular nut butters with delicious, lightly salted pretzel sticks to create a one-of-a-kind, protein-packed snack that will make your taste buds sing.”

Justin’s all new Snack Packs are a part of the Made to Matter – Handpicked by Target product collection, which brings together 31 leading natural, organic and sustainable brands all made with simple, recognizable ingredients. Made to Matter is designed to provide better choices for all and introduces Target’s guests to new products from some of the most innovative wellness brands, including Justin’s.

“We are thrilled to join forces with Target and the other Made to Matter brands to support such a powerful movement for good,” said Gold. “This program truly makes a statement in the wellness space, and the collaboration that we’ve seen as a result is pretty incredible!”

The Snack Pack product line is available exclusively at Target stores nationwide beginning in July 2015 for an SRP of $1.99.

About Justin’s

Justin’s makes naturally delicious, high-quality nut butters and peanut butter cups that deliver great taste, unique texture and convenient nutrition. Established in 2004 in the home kitchen of health enthusiast Justin Gold, Justin’s supports an on-the-go lifestyle and was the first nut butter brand to market nut butters in single-serve squeeze packs. Justin’s peanut butter cups are USDA-certified organic and are made with Rainforest Alliance Certified cocoa. The nut butters are finely crafted with Justin’s one-of-a-kind grinding process to create an exceptional texture and flavor experience. All seven varieties offer a fiber-rich source of protein perfect for snacking anytime of the day. For more information, please visit Justin’s at justins.com, www.facebook.com/JustinsNutButter and www.twitter.com/Justins.