Happy Family® Launches Love My Veggies: New Pouches Contain One Full Serving of Organic Vegetables

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New York, NY (April 13, 2015)  
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Happy Family®, a leading premium organic food brand delivering optimal nutrition for babies, toddlers and beyond, today announced the launch of Love My Veggies, pouches containing one full serving of organic vegetables. Available in three delicious flavor combinations, Love My Veggies pouches join the Made to Matter—Handpicked by Target product collection of leading natural, organic and sustainable brands.

“Happy Family is honored to be one of the brands selected for the Made to Matter—Handpicked by Target™ 2015 collection”

Reflecting Happy Family’s Enlightened Nutrition philosophy, Love My Veggies pouches feature thoughtful, organic fruit and vegetable combinations to help parents increase vegetable consumption in their toddler’s diet. In addition to providing one full serving of vegetables, Love My Veggies pouches deliver essential nutrients including Vitamin A, Vitamin C, Iron and Magnesium to help nourish growing toddlers.

“As moms, we have first-hand experience with how challenging—and sometimes stressful—it can be to make sure your child is getting the balanced nutrition he or she needs,” said Shazi Visram, founder, CEO and chief mom of Happy Family. “We developed Love My Veggies to give parents peace of mind knowing that their children are getting a full serving of vegetables in delicious flavor combinations their children will love.”

Happy Family is one of the 31 innovative wellness brands included in the Made to Matter—Handpicked by Target™ collection, which offers an assortment of great products made with simple, recognizable ingredients. The Made to Matter collection will include several Happy Family innovations in 2015, starting with the new Love My Veggies pouches.

“Happy Family is honored to be one of the brands selected for the Made to Matter—Handpicked by Target™ 2015 collection,” said Visram. “Target’s first Made to Matter collection in 2014 proved successful in joining together notable brands to make a strong statement in the wellness space, and we are excited to become part of such a powerful movement for good.”

Love My Veggies pouches come in three great tasting flavors including: banana, beet, squash & blueberry; carrot, banana, mango & sweet potato; and spinach, apple, sweet potato & kiwi. Available exclusively at Target, Love My Veggies are packaged in 4.22 oz. pouches with 4 pouches per box, and a retail price of $5.89.

For additional information on Happy Family, please visit www.happyfamilybrands.com. For additional information about the Made to Matter—Handpicked by Target product collection, please visitwww.target.com/made-to-matter.

About Happy Family

Launched on Mother’s Day 2006, Happy Family® is one of the first organic brands to offer a complete line of nutritious foods for babies’, toddlers’, and kids’ growing bodies. Constantly innovating, Happy Family has been a pioneer in the industry, adding probiotics and extra nutrition to many of its products—like Salba®, the super chia, as well as plant-based DHA and choline for brain growth and eye health—whenever possible. Happy Family has been consistently recognized for its dynamic team and its extraordinary growth and innovation, including winning Food Processing Magazine’s R&D Team of the Year, being named by Forbes as one of America’s most promising companies; and most recently, Shazi Visram, CEO and Founder of Happy Family, being named a member of the Young Global Leader Class of 2013 by the World Economic Forum. Happy Family believes that every baby deserves to be a happy baby. Since its launch, the company has underwritten more than 1 million meals throughProject Peanut Butter, a nonprofit that helps to feed starving children in Africa. For more information, about Happy Family, connect on Facebook, Twitter, and visit www.happyfamilybrands.com.