Gaea Unveils Rebranded Olive Oil And Olive Pack Line
HOLLYWOOD, Fla., July 13, 2015 /PRNewswire/ — Gaea, the leading maker of Mediterranean Greek cuisine products, is proud to announce the unveiling of its new rebranded olive oil and olive snack pack collection. This exclusive line of extra virgin olive oils and on-the-go snack packs were crafted to allow the everyday home cook to take part in authentic Mediterranean cuisine.
Gaea’s line of extra virgin olive oils include: Kalamata Extra Virgin Olive Oil (peppery notes, rich in antioxidants), Sitia Crete Extra Virgin Olive Oil (intense fruitiness with distinctive varietal character), Greek Extra Virgin Olive Oil (subtle fruity flavor, an excellent choice for cooking as it’s reasonably priced and not too robust), and Premium Organic Extra Virgin Olive Oil (fresh and fruity, wonderful for dressing salads and vegetables). This month, Gaea is introducing a new crown jewel to the collection, Gaea Fresh Extra Virgin Olive Oil. With an award winning quality and taste, this oil has a flavor profile consisting of green herbs with undertones of tropical ripe fruit. To preserve the freshness, Gaea has replaced oxygen in all tanks with nitrogen, thus preventing olive oil oxidation. Painting the bottles black is another way Gaea aims to preserve the freshness, by keeping light, heat, and oxygen out and flavor locked in. Each bottle will have a harvest date printed on the label to inform consumers of when the olives were harvested and bottled.
Additional new products in the collection include Sparta Extra Virgin Olive Oil (sweet and fruity notes) and the Aromatic Extra Virgin Olive Oil Collection which includes a dash of three new fresh flavors: Lemon, Basil, and Garlic. Additionally, new resalable, low-calorieOlive Snack Packs are available in the following varieties: Marinated with Chili and Black Pepper, Marinated with Lemon and Oregano, and Kalamata 100% Natural and Sun Ripened. All of Gaea’s products are 100% Greek-origin and each product is traceable to the farm where the olives were grown.
“We believe olive oil should be approached like wine; as there is a wine for every occasion, there is an olive oil for every dish. The rebranding of our extra-virgin olive oils showcases the simplicity of what Gaea represents by focusing on specific Greek regions,” said David Neuman, CEO of Gaea North America. “Gaea ingredients from Greece are fresh and authentic, which provides our customers with the highest quality of products. With the addition of new flavors, customers can taste the specific regions of Greece where the olives are grown, giving each product its own unique flavor.”
In a time of olive oil uncertainty, Gaea is a thriving brand that is committed to producing an honest product. Gaea’s recent award season accolades which include Gaea Fresh Extra Virgin Olive Oil winning Gold at the New York Olive Oil competition April 15, 2015and a Silver Award for Gaea’s Kalamata DOP Extra Virgin Olive Oil at Olive Oil Japan in Tokyo, on April 17, 2015, to name a few, are proof of many successes ahead for the brand.
To learn more about Gaea products, including their extra-virgin olive oils, please visit www.gaea.gr
About Gaea
The Gaea product range offers all the tasty ingredients, indispensable for the finest, traditional Greek cuisine. These ingredients are exclusively of the highest quality: naturally grown in the fertile earth of Greece, sun-ripened and harvested the traditional way. It is important for Gaea to preserve and to optimize what “Mother Earth” is offering to the people.
About David Neuman
David Neuman joins Gaea as the US CEO, bringing over 25 years of experience in the specialty and natural food categories. Formerly, Neuman was the president of the Lucini Italia Company, and previously the Executive Vice President of Sales and Marketing at Nature’s Path Foods Company. David is a certified master panel taster trained at ONAOO in Imperia, Italy. He and his ONAOO school colleagues founded the group, The Varietals, which is dedicated to increasing awareness and the importance of high-quality extra virgin olive oil worldwide.
