French’s® Reimagines Classic Yellow Mustard with Two New Flavors and Introduces Its New Ketchup with No High-Fructose Corn Syrup

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Chester, NJ (April 23, 2015 )

FrenchFrench’s®, the undisputed leader in mustard, announces two new mustard flavors and the newest introduction in the ketchup category. Crafted with only simple, quality ingredients, including stone-ground #1 grade mustard seed, French’s Classic Yellow Mustard has been America’s best-loved mustard for more than 100 years.

French’s continues its century-long dedication to producing only the highest quality products by introducing French’s Tomato Ketchup with no high-fructose corn syrup and two new mustard variations with exciting, on-trend flavors: French’s Sweet Yellow Mustard with a touch of brown sugar and French’s Spicy Yellow Mustard with cayenne pepper. Like French’s Classic Yellow Mustard, both new mustards are fat-free and gluten-free. French’s new ketchup and mustards are available now in stores nationwide.

With clean labels that include only simple ingredients, French’s newest creations reflect evolving food trends that embrace more unique tastes and unlock new flavor experiences that pair perfectly with a variety of foods and recipes.

Meet the Newest Members of the French’s Mustard Family

  • French’s Classic Yellow Sweet Mustard
    A dash of brown sugar adds a burst of irresistible sweet taste to French’s Classic Yellow Mustard. The combination of sweetness and tang is great for roasted vegetables, salads, sauces and marinades. French’s new Sweet Yellow Mustard is available in a 14-ounce bottle with an SRP of $1.99.
  • French’s Classic Yellow Spicy Mustard
    Classic yellow mustard gets an added kick with the perfect amount of cayenne pepper to create this new variation. It’s the perfect addition to tacos, wraps, dips and dressings. French’s new Spicy Yellow Mustard is available in a 14-ounce bottle with an SRP of $1.99.

“There are lots of me-toos in the mustard category, but as a leader, consumers rely on French’s for the true and natural taste of classic yellow mustard,” said Miguel Gonzalez, VP of Marketing at The French’s Food Company. “Today, it’s all about new flavors, and our real measure of success will be a renewed consumer interest in yellow mustard. Our two new flavors will inspire consumers to use yellow mustard in new and exciting ways.”

New and Unexpected: French’s Tomato Ketchup

Responding to requests from French’s consumers, the new French’s Tomato Ketchup is made without high-fructose corn syrup, preservatives, artificial flavors and colors, and gluten. Building on the great flavor of U.S. farm-grown tomatoes, French’s Tomato Ketchup uses simple ingredients – without a premium price – so moms and dads can feed their families the very best. French’s new Tomato Ketchup is available in 20- and 32-ounce bottles with an SRP of $2.29 and $2.79 respectively and debuts with a “Love It or It’s Free” guarantee.

“More than 85 percent of ketchups on the market use high-fructose corn syrup as a sweetener,” said Elliott Penner, President of The French’s Food Company. “Our consumers overwhelmingly told us they wanted a ketchup with no high-fructose corn syrup, but also didn’t want to be forced to pay a premium for a specialty product. In response to that demand, we crafted French’s Tomato Ketchup with simple ingredients that delivers on taste at a fair value.”

Culinary Inspiration Beyond the Bun

The French’s family transforms traditional foods into extraordinary meals. Our goal is to help consumers discover new ways to enjoy their foods. Beyond the bun, French’s ignites new flavor possibilities in dips, salads, dressings, marinades and more.

French’s has made it effortless to explore and experience a wide range of new flavor possibilities with easy-to-prepare recipes that include:

  • Cheeseburger Burritos: Amaze friends with French’s mustard and ketchup starring in a combination of two all-time favorites
  • Chicken Lettuce Wraps: Freshen up the dinner table with savory lettuce wraps featuring sweet or spicy mustard chicken
  • Sweet Bacon Cheddar Dip: This super easy and delicious dip is sure to be a big hit at any gathering

For more information and recipe inspiration, visit www.Frenchs.com.

About The French’s Food Company
The French’s Food Company, based in Chester, N.J., has been bringing great flavor to people for more than 100 years. The company still crafts trusted foods using simple ingredients of the highest quality. From French’s Classic Yellow Mustard, long America’s top-selling mustard, to its most recent innovations, the company has a history rich with delicious creations.