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Annie’s Launches New Line of Kid-Friendly Certified Organic Soups

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BERKELEY, Calif., Sept. 16, 2015 /PRNewswire/ — Today, Annie’s, Inc. announced a new line of Certified Organic Soups, including Star Pasta & Chicken, Tomato, Creamy Tomato & Bunny Pasta, Bunny Pasta & Chicken Broth and Creamy Carrot & Bunny Pasta.

The launch of Annie’s Certified Organic Soups represents the first large scale product collaboration with General Mills, which acquired Annie’s last year. Annie’s had interest in the soup category for years but by leveraging General Mills expertise in development and distribution, the product came to life in just nine short months. Made with Annie’s simple and clean ingredient promise, the line is the first of many more in the queue to launch in 2015 and beyond.

“Annie’s Organic Soup is a huge testament to how Annie’s and General Mills are better together,” said John Foraker, Annie’s President. “By combining Annie’s commitment to organic, great-tasting products, and General Mills’ capabilities and distribution, we are able to make a bigger impact on the organic industry and consumers.”

Annie’s Certified Organic Soups are made with high-quality ingredients and taste great. Both tomato varieties offer ½ cup of vegetables per serving, while Annie’s chicken-based soups use only organic chicken and broth with no antibiotics added. Annie’s Creamy Carrot & Bunny Pasta also offers more than 100% daily value of vitamin A.* Like all Annie’s products, each variety is made without artificial flavors, synthetic colors, preservatives or high fructose corn syrup. Now available at retailers nationwide with an SRP of $3.49$3.99.

About Annie’s
Annie’s, Inc. is a natural and organic food brand offering great-tasting products in large packaged food categories. Annie’s products are made without artificial flavors, synthetic colors and preservatives common in many conventional packaged foods. Additionally, Annie’s sources ingredients so as to avoid synthetic growth hormones and genetically modified food ingredients. Today, Annie’s offers over 145 products and is present in over 70,000 retail locations in the United States and Canada. Founded in 1989, Annie’s is committed to operating in a socially responsible and environmentally sustainable manner. For more information, visitwww.annies.com.

*Percent Daily Values based on a 2,000 calorie diet.

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