Project NOSH LA 2015

Nov 5, 2015
Los Angeles, CA
Exploring Strategy in the Natural, Organic, Sustainable and Healthy Packaged Foods Industry
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All times in PST, last updated October 19, 2015

  • 7:30 AM

    8:30 AM

    Registration, Breakfast and Networking
  • 8:30 AM

    8:45 AM

    Welcome to the NOSH Community

    John Craven, Jeffrey Klineman & Carol Ortenberg, Project NOSH

  • 8:45 AM

    9:15 AM

    State of the Market: What's Enabling - and Limiting - Emerging Brand Growth, featuring:

    • Mary Ellen Lynch, Director of Consumer Insights/Strategic Partnerships, SPINS
    • Shane Emmett, CEO, Health Warrior
    • Janica Lane, Managing Director, Piper Jaffray
    • Subriana Pierce, Managing Partner, Navigator Sales & Marketing and Advisor, Metabrand

     Watch Video

  • 9:15 AM

    9:40 AM

    Keynote 1: The Entrepreneur as a Rock Star

    David Baram, Managing Director, VMG

  • 9:40 AM

    10:00 AM

    Building Brands that Stick at Retail

    Eric Stover, Former VP, Non-Perishables Sales & Merchandising, Sprouts Farmers Markets

  • 10:00 AM

    10:30 AM

    Networking Break

  • 10:30 AM

    10:55 AM

    Keynote 2: Transparency and the Consumer Relationship

    Paddy Spence, CEO, Zevia

  • 10:55 AM

    11:20 AM

    Sales: Selling the Category, Not the Brand

    T.J. McIntyre, Former EVP/GM Natural Segment, Boulder Brands

  • 11:20 AM

    11:45 AM

    New Retail Platforms: Inside Thrive Market and Snack Nation

    • Jeremiah McElwee, VP Purchasing and Marketing, Thrive Market
    • Sean Kelly, CEO, Snack Nation/HUMAN
  • 11:45 AM

    12:10 PM

    Leadership: Principles and Hacks: The Entrepreneurial Survival

    Caue Suplicy, CEO, Barnana

  • 12:10 PM

    1:30 PM

    Lunch and Networking
  • 1:30 PM

    2:00 PM

    Private Equity Sampler: The Meaning of Value-Added

    • Dayton Miller, Partner, Boulder Food Group
    • Josh Goldin, Managing Partner, Alliance Consumer Growth
    • Eric Schnell, Managing Partner, MetaBrand Capital
  • 2:00 PM

    2:45 PM

    The Money Comes In: Aligning Your Company for Next-Stage Growth

    • Layered Sales Strategies: Bob Burke, Founder, Natural Products Consulting Group
    • Scaling Production: Jeff Grogg, Managing Director, JPG Resources
    • Marketing Beyond Sampling: Greg Fleishman, CEO, Purely Righteous Brands
    • Financial Alignment and Communication: Brad Barnhorn, Consumer Products Investor and Board Member
  • 2:45 PM

    3:15 PM

    Networking Break
  • 3:15 PM

    Special Unit: Strategics - from Brand Incubator to Brand Acquirer
  • 3:15 PM

    3:25 PM

    Strategic Thoughts on Incubation

    John Haugen, 301 Inc. (General Mills)

  • 3:25 PM

    3:35 PM

    Getting Ready: What Entrepreneurs Leave Behind

    Paul Nardone, CEO, PopCorners

  • 3:35 PM

    3:45 PM

    Dealing With Strategics: Do's and Don'ts

    Michael Sands, Executive VP of Snacks, B&G Foods

  • 3:45 PM

    4:05 PM

    Strategic Discussion Panel

    • Paul Nardone, CEO, PopCorners
    • Michael Sands, Executive VP of Snacks, B&G Foods
    • John Haugen, VP/General Manager, 301 INC (General Mills)
  • 4:05 PM

    4:25 PM

    Mapping the Future: How Trends Affect Product Choices

    Tracy Miedema, VP of Brand Development and Innovation, Presence Marketing

  • 4:25 PM

    4:45 PM

    Closing Address: From Little Brand to Big -- Why We Can All Reach the Moon

    Sarah Chapin, CEO, Hail Merry

  • 7:30 PM

    10:00 PM

    Project NOSH Afterparty, powered by BevForce | FoodForce, Snack Nation & Alliance Consumer Growth