IMMERSE YOUR COMPANY IN OUR TWO-DAYBUSINESS CONFERENCE FOR THENATURAL FOOD INDUSTRY
Navigation for the Booming Food Industry
With major changes in retail, investors pouring billions of dollars into brands, advancements in food technology and research, and in a space where over 20,000 new food and beverages launch each year, the natural food space often feels like a ride on the 405. NOSH Live is the event to help you map out the CPG industry and accelerate through this often chaotic space.
All-Star Brand Speakers And Industry Experts
On stage we speak to industry experts about innovation, the investment climate and the future of the industry. We assemble an all-star cast of brand leaders who talk about how they grew their companies through product, design and marketing decisions. The NOSH Live team carefully chooses speakers with detailed stories and actionable insights that will help our community accelerate their growth.
Be There to Discover What’s Next
The NOSH Live conference creates additional opportunities for discovery by dedicating time to networking, tasting and seeing what’s next. Speakers and experts are approachable, allowing you to walk up and ask them the questions that keep you up at night. The new Sampling Experience + Expo allocates two hours for everyone to try the latest prepared and single-serve natural foods. Expert tables provide a setting where it’s easy to ask questions about production, ingredients, legal issues, investment and package design. The Pitch Slam puts rising star brands on display in a competitive environment. Project NOSH and BevNET edit teams are available to discuss what trends and brands they are covering and to make connections between attendees.
INDUSTRY STARS SPEAK ON LESSONS LEARNED & THE FUTURE OF THE INDUSTRYAll-Star speakers from established and up-and-coming brands inspire action through topics your business can apply now, like: lessons in growth, branding and marketing, how to raise and use capital, navigating the ever-changing state of retail, harvesting and harnessing customer insights and using data to make decisions. Industry experts drop knowledge on innovation, the investment climate and the future of the industry.
You’re running a business. Our on-stage content is curated for co-founders, CEOs, CMOs, COOS, revenue leaders and decision makers from across your organization.
Co-Founder & CEO, Once Upon A Farm
John is the Co-founder and CEO of Once Upon A Farm, a company on a mission to build a purpose driven brand focused on reinventing a number of kid-food categories in the US toward better health & nutrition, while driving significant positive social and environmental impact. Company information can be found at www.onceuponafarmorganics.com. Prior to his new start-up, John spent more than 30 years in the natural and organic food industry running businesses with a sharp focus on sustainability and social responsibility. John was the longtime leader of Annie’s, Inc., a leading natural & organic food brand, in the US from 1999 to 2017. As CEO of Annie’s, he took the company public in 2012 under the symbol BNNY before General Mills acquired the business in 2014 for $820 million. For the following three years John ran the Annie’s operating unit and also advised General Mills’ small business incubator 301, Inc. He was recognized as an Ernst & Young Entrepreneur of the Year® 2015 in Northern California. In August 2017, he transitioned into a new role as Chairman of the Bunny, where he continues to work with General Mills to drive leadership in company culture, organic and regenerative agriculture, and strategy support. Foraker received a B.S. in agricultural economics from UC Davis and an MBA from UC Berkeley.
Director, Retail Brand Partnerships, Starbucks
Deb joined Starbucks 5 years ago, and for the past year has led the Retail Brand Partnerships team. She and her team run the snack category across North America and have the enviable task of finding new food brands for Starbucks stores that customers can feel good about—ones made with simple, pure ingredients and crafted with love and care. Prior to working with food entrepreneurs to build a snack business for Starbucks stores, Deb spent 12 years in traditional consumer packaged goods. At Starbucks she created the shopper marketing and shopper insights function from the ground up, and managed various coffee brands for the FDMC channel including Starbucks packaged coffee, Seattle’s Best, and VIA Instant coffee. At Kimberly-Clark she worked in various brand management and innovation roles. There she managed the creation of multi-brand marketing programs and the brand and shopper marketing efforts for the U by Kotex® launch, which won numerous awards including an IRI product Pacesetter, a Silver Effie for Shopper Marketing, and a Gold Hub Prize. Prior to Kimberly-Clark, Deb worked as a consultant with several leading retailers for Kurt Salmon. Deb has an undergraduate degree from Texas A&M and an MBA from Goizueta Business School at Emory University.
Founder & CEO, Presence Marketing
Bill started working in a natural food store when he was 16 and began reading books on nutrition and healthy living at a fervent pace. Paavo Airola, Norman Walker and Paul Bragg were some of the early natural food enthusiasts who influenced his lifestyle choices, along with the inimitable Dr. John R. Christopher, an early pioneer in herbal medicine. After nearly a dozen years of working in the Natural Products Industry, in varied roles within the sales and retail sectors, he launched Presence Marketing in January, 1990. He is surrounded by a dedicated cast of creative and intelligent people who carry out the mission of bringing healthy products to consumers, with great energy, passion, and resolve. With nearly 35 years of industry experience, he is uniquely qualified to lead Presence Marketing/Dynamic Presence during booming as well as unstable economic times. His passion for sustainable agriculture, healthy foods and integrated medicine are key drivers behind his commitment to continue building Presence Marketing/Dynamic Presence, the only independently owned, national - natural products brokerage in the United States.
Co-Founder & Chief Organic Optimist, Stonyfield Farm
Gary Hirshberg is Co-Founder and Chief Organic Optimist of Stonyfield Farm, the world’s leading organic yogurt producer, and the author of Stirring It Up: How to Make Money and Save the World (Hyperion, 2008). Gary frequently speaks on topics including sustainability, organic agriculture and the profitability of green business. Gary serves on several corporate and non-profit boards, including Blue Apron, Forager, Orgain, Peak Organic Brewing, and UNreal chocolates as well as Advisory Board member for Applegate. He has received 12 honorary doctorates and numerous awards for corporate and environmental leadership including a 2015 Champion for Children Award from Mount Sinai Hospital’s Children’s Environmental Health Center and a Lifetime Achievement Award by the US EPA.
Director, Encore Consumer Capital
Bill joined Encore Consumer Capital in 2008. He is a director of Ancient Harvest, Brownie Brittle, California Splendor, Navitas Organics and Thanasi Foods. Bill is responsible for deal origination and execution as well as portfolio company oversight. Prior to Encore, he led corporate development for Nest Collective, a natural and organic consumer products company. Bill began his career at Swander Pace & Company (later acquired by Kurt Salmon, now Accenture), a strategy consulting firm servicing food, beverage, apparel, and retail clients, where he was a member of the firm’s Private Equity Practice and worked on multiple consumer transactions. After Kurt Salmon, Bill led the food and beverage practice of a boutique investment bank. Bill graduated with a BA in Public Policy from Stanford University. Bill lives in Marin County, CA with his wife and twin daughters, and enjoys training for triathlons. He previously served as the Chair of the Stanford Associates Board of Governors, Board Member of the Stanford Alumni Association, Board President for Wu Yee Children’s Services (a non-profit social services agency), and member of the Board of Trustees of The Leukemia & Lymphoma Society in San Francisco.
Vice President of Foods, Unilever North America
Matthew McCarthy heads up Unilever’s Food business in North America. In his 20 years with the company Matthew has cultivated a diverse path in marketing and general management working across Foods and Personal Care. He has led a wide range of iconic consumer brands and has a passion for building teams and creating transformative growth. Matthew has received a number of industry recognitions including Cannes Gold Lion, One Show Gold Pencil, IAB MIXX and Adweek’s Brand Genius award. As Vice President Foods NA Matthew is a member of Unilever’s US country board and global Foods Leadership team. Matthew’s wife Lisa is a director at the Bronx Zoo/Wildlife Conservation Society and together they are actively involved in their personal passions of animal welfare and social justice.
CEO & Co-Founder, Coolhaus
Natasha Case founded Coolhaus in 2009 with Freya Estreller after she was working in architecture at Walt Disney Imagineering. They launched their architecturally-inspired, unique ice cream sandwich company from their barely driveable postal van at the Coachella Music Festival to an audience of 100,000. They built a loyal following over the festival weekend and returned to LA to an abundance of viral press, a rapidly building social media following, and an eager foodie audience. Since then, Natasha has been named a Forbes 30 under 30 Food & Beverage, Zagat 30 Under 30, Linked in 10 under 35 for Food & Leisure, as well as being featured in many national publications and radio like Cosmo, Dwell, and NPR, and TV shows including Food Network’s Chopped, Barefoot Contessa, Unique Sweets, Good Morning America, King of Cones, Andy Cohen Live and many more. The company has become one of the leading innovative small dessert businesses, growing significantly to include 4 trucks and 2 storefronts in LA, 2 trucks and one cart in NYC, and 4 trucks in Dallas, Texas. Moreover, consumers can now find Coolhaus’ pre-packaged ice cream sandwiches, hand-dipped bars, and hand-packed pints in 6,000+ gourmet grocery stores nationally, including Whole Foods and Gelson's, and larger retailers like Meijer and Safeway, and now internationally in Asia and the Middle East.
CEO & Co-Founder, RXBAR
Strategic Advisor & Former Exec Global Grocery Coordinator, Whole Foods Market
Errol Schweizer has worked to build a more natural and organic food system for more than 20 years. A New York City native, Schweizer previously served as Whole Foods Market’s Executive Global Grocery Coordinator, during which his team helped bring more than 6,000 new products to the U.S. marketplace, and assisted dozens of brands in becoming household names. Their focus on ethical sourcing and product innovation drove profits and growth, while establishing Fair Trade, Organic, and Non GMO as generational shifts in consumer preference, and setting new milestones for quality and transparency in pet foods, cleaning products, HPP beverages, Kosher and Halal products, hemp, grass-fed dairy and eggs, vegan/plant-based ingredients, and much more across more than 80 product categories. Errol also serves on the boards of several organizations dedicated to a better food system, including Demeter USA, Xerces Society, Austin Food Policy Board and Farmshare Austin. His previous experiences include retail food cooperatives, community supported agriculture, urban gardening and many years of GMO labeling advocacy. He and his family reside on a small farmstead outside Austin, Texas
Sarah Michelle Gellar
Chief Brand Officer & Co-Founder, Foodstirs
Sarah Michelle Gellar is a Golden Globe nominee and Emmy winning actress best known for her roles in Buffy the Vampire Slayer, ABC’s All My Children, CBS’s The Crazy Ones, and Cruel Intentions among others. Off screen, Gellar lends her time and support to child and hunger organizations as an advocate and activist. She works closely with No Kid Hungry and Baby Buggy as well as the nonprofit organization CARE. In October 2015, Gellar stepped into a new role as entrepreneur, co-founding Foodstirs (www.foodstirs.com) along with Galit Laibow and Gia Russo. Foodstirs is a culinary lifestyle brand that offers convenient, delicious and healthier ways to bring families together in the kitchen. From creative cooking kits to premium signature baking mixes, Foodstirs inspires creativity and curiosity, while emphasizing the importance of a healthier lifestyle.
Vice President, Global Snacks, The Hershey Company
Anthony (Tony) Tyree is Vice President, Global Snacks for The Hershey Company. He is responsible for fulfilling the company’s vision of developing a $2 billion snacks portfolio across the globe. In his role, Tony leads the development of the strategic plan for Global Snacks, which translates to country implementation plans across focus markets. Tony’s responsibilities extend beyond organic innovation platforms, like Hershey’s Spreads, Snack mixes and Brookside snacks, to strategic opportunities including mergers and acquisitions (e.g. Krave).
Co-Founder and CEO, Sir Kensington's
Mark Ramadan is the Co-Founder and CEO of Sir Kensington's, creators of all-natural, globally inspired condiments. While attending Brown University, Ramadan and his classmate, Scott Norton, were inspired by an article penned by Malcolm Gladwell, titled “The Ketchup Conundrum,” which suggested that it was impossible for new ketchup brands to compete with the nostalgic incumbent, Heinz. From there, Ramadan and Norton made it their mission to disrupt the broader condiment category by not only focusing on taste, but by building a brand identity that celebrated both food education and food entertainment. After two years of testing recipes and creating Sir Kensington’s story, the company launched in June 2010. Prior to Sir Kensington's, Ramadan worked as a consultant at McKinsey & Company in New York City, specializing in the consumer goods and travel industries. While completing his undergraduate program at Brown University, Ramadan gained experience at the financial companies Goldman Sachs and Oberon Securities. He graduated in 2008 from Brown with a BA in Economics and International Relations. Ramadan has been featured on Fast Company’s “1000 Most Creative People in Business” and Forbes’ “30 under 30” list.
IMMERSE YOUR BRAND IN TWO DAYS OFNAVIGATION, AWARENESS, NETWORKING AND PARTNERSHIP
The natural products space is booming at close to $150 billion dollars annually. Investment is extraordinary with million dollar raises becoming common-place. We just saw ACG announce another $350M fund for rising star brands, while trendy spaces like plant-based meats have seen recent raises of $55M (Beyond Meat) and $14M (Impossible Foods).
The playbook for brands is ever-changing with big shifts in retail and new players entering the traditional and club channels causing brands to ask big questions. And there are as many questions about direct-to-consumer. Come to NOSH Live immerse your brand in 2 days of industry navigation, brand awareness and networking to find partners to help you execute your vision.
A DISTINCT FOCUS ON BRAND AWARENESS AND INDUSTRY EXPOSURE
The NOSH Live experience is about the community getting acquainted, learning about what’s next and accelerating. Some brands are just starting and looking for capital and awareness. Others are established and have something to teach. Some brands are in discovery mode, looking for brands to add to an incubator or to spot their next product opportunity. Others want to gain an advantage with their production or marketing. Enter Pitch Slam and the Sampling Experience + Expo.
NOSH LIVE SAMPLING EXPERIENCE & EXPO
NOSH Live is a show about natural foods and we take the experience of trying natural foods seriously. Our Sampling Experience + Expo gives brands a chance to be the sampler in a structured networking setting where everyone can try new, hot and trendy single-serve and prepared foods with opportunities to get down to business at our expert roundtables and interact with suppliers and service providers who can help you with growth at scale.
PITCH SLAM VOLUME 6: YOUR BRAND CENTER STAGE
We put the hottest new brands in the spotlight in our annual Pitch Slam contest.
Up-and-coming startup brands prepare their best presentation for the NOSH Live main stage. Founders receive instant feedback from a group of expert judges of top retailers, brands, investors, designers, the NOSH community and the world via our livestream. The winner achieves the distinction of being champion along with a digital industry awareness package on Project NOSH that will give them more valuable exposure to the broader community.
COLLABORATE, OPEN DOORS, PLUG-IN
The vibe of NOSH Live is highly collaborative. The event attracts a group of decision makers, including founders and CEOS from established and new brands who are ready to learn, innovate and grow, along with top experts from investment, retail, supply, distribution and services.
If you want to walk up to your favorite investor to have a conversation, you will have time. If you want to sit with thought leaders to discuss opportunities that have been puzzling you or that you are ready to kick off, the opportunity is there to seize.
The Project NOSH and BevNET edit teams and staff will be there to help you make connections and talk about coverage.
BOOTCAMP IS VITAL FOR INDUSTRY NAVIGATIONExperts making an industry change and fresh faces alike find that an industry primer ahead of the main event is a great gut check for newbies to the massive natural products space. Learn how to choose the right investor and capitalize your business. Get tips on designing your package. Learn the ins and outs of legal and accounting. Hear story-telling and buzz creation advice from experts in marketing and public relations. Sit down with the pros after the presentations to ask your own specific questions in an environment paced for learning and discussion.
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