Working with a Distributor: Understanding Sales & Marketing Roles
Learn about using sales representatives -- either yours or the distributors -- when working with a DSD distributor.
- Run Time
- 9 minutes 4 seconds
- Last Updated
Table of Contents
- Does a distributor have dedicated sales representatives who will visit accounts on my brands behalf?
- Should I hire a dedicated salesperson (or team) to support the distribution sales representatives?
- How do I build a sales team?
- What qualifies as a “sales incentive"?
- How important is sampling my product?
- What is the difference between samples and free cases?
- What is the value in giving my product away for free?
- What is a demo? Who runs a demo?
- What is needed to sample or demo my product?