- Brand Development , Product Development
- Run Time
- 33 minutes 52 seconds
- Last Updated
Table of Contents
- What are the key elements of a successful package?
- Do I need to include all product benefits on my package?
- How do I best connect with consumers through my packaging?
- What is a Consumer Packaged Good? (CPG)
- What draws entrepreneurs into creating a Consumer Packaged Good? What is the allure?
- What are some risks with creating a CPG?
- What comes first, the product or the packaging?
- What are some common mistakes I can make with my packaging?
- At what point during the product design should I have a legal expert review it?
- What influences packaging and the structure of my product?