Marketing 101: Field Sampling
- Marketing - Sampling
- Run Time
- 9 minutes 47 seconds
- Last Updated
Table of Contents
- Is sampling a key component to marketing?
- When should I start sampling?
- Is sampling the same as letting my friends and family test my product?
- Is authenticity important for brand sampling?
- How do I get consumers to try my product?
- Is there ever too much sampling?
- How should I budget my marketing expenses to include sampling costs?
- Is there a difference between sampling a alcoholic beverage vs N/A beverage?
- Who should be handling my sampling?
- What are the pros/cons of investing in branded vehicles?
- What are the biggest operational issues that may accompany sampling?
- Should I consider a customized product packing for a specific sampling event? Rollout?
- Where do brands make mistakes during sampling?
- Does the sales team need to work with marketing?