Consumer Insight and Targeting Your Market
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Table of Contents
- What should you find out about the consumer when building a marketing plan?
- What factors go into what product a consumer wants and eventually buys?
- How do you recognize when a consumer need has changed and what do you do about it?
- How often should you be collecting data? How often should you be analyzing it?
- Should consumer insight affect the production of my goods or should I produce the goods first and work on changing the marketing strategy?