Conference Footage: Beverage School: Live in NYC 2013
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Description
BevNET’s Beverage School offers early-stage entrepreneurs the chance to get an overview of the beverage business from product formulation through retailing, all in a special session held the day before BevNET Live Summer 2013 commenced.
The special add-on Beverage School Live was open to attendees of BevNET Live who were new (or relatively new) to the beverage industry. It offered those attendees the chance to engage some of Beverage School’s instructors on a face-to-face basis and also provided exclusive content.
Details
- Category
- BevNET FBU Conference
- Run Time
- 3 hours 27 minutes
- Last Updated
- 6/25/2013
Table of Contents
- Welcome, John Craven, Founder, BevNET.com
- Company Value: What drives it, how you measure it, how you use it
- The Mind of the Angel Investor
- Investment Question & Answer with Burgmaier and Nierenberg
- Look Deep, Not Wide: A discussion of strategic brand positioning
- Question & Answer with Jim Tonkin
- Building your Beverage
- Question & Answer with Cathianne Leonardi
- Managing your Broker Network
- Question & Answer with Bill Sipper
- Inside Convenience Retailing
- Question & Answer with Debbie Wildrick
- Discovering and Protecting your Intellectual Property
- Question and Answer with George M. Carrera, Jr