Brand Development: Understanding Your Positioning
Paula Grant, who has worked on brands such as FUZE and Body Armor, explains the ins and outs of branding and package design. While these might seem like trivial concepts, understand the difference between design and branding is something that is very fundamental in developing a very successful beverage company. Paula lends her experience and insight to help beverage entrepreneurs have a good framework to allow them to successfully work with a design and/or branding firm.
- Brand Development
- Run Time
- 4 minutes 36 seconds
- Last Updated
Table of Contents
- I know I, and my immediate circle, like my concept, how can I make sure my brand identity resonates universally?
- What needs to be on my label in order for stores to sell my product?
- What is the best way to maximize my brand design and packaging while still bootstrapping the growth of my business?
- How crucial is seeking third party advice (unbiased opinion) while in the design phase?