Brand Development: Growing A Brand
Seth Goldman, TeaEO of Honest Tea, discusses how you can grow a brand. In particular, he discusses line extensions and how valuable they can be for your growth.
- Brand Development
- Run Time
- 5 minutes 49 seconds
- Last Updated
Table of Contents
- What is brand awareness and how important is it?
- Your company has a variety of different products and line extensions all of which come under the same HONEST brand. Why is that important?
- How quickly did consumers get behind your brand? Is there a tried and true formula to it?
- With so many line extensions over the years how do you know which ones to keep and which ones to end? Is it purely a financial decision?
- Would you recommend working on flavors and products in-house as opposed to outsourcing?
- When should I consider line extensions?
- Can line extensions help resolve challenges?