Course: Venture Capital and Strategic Investment
Lessons
What Large Brands Look For When Investing in Emerging Companies
- How do I get my brand noticed by the big companies?
- Am I able to contact a big name brand for investment opportunities or should I wait for them to contact me?
- Once involved, how does a bigger company work with startups and emerging brands?
- What kind of advice and insight can I expect?
- Do you have any advice for an emerging brand once acquired?
- What are some of the common traits you see in successful emerging brands?
Venture Funding
- What's Coca-Cola's Venturing & Emerging Brands Unit?
- What's the mission statement of VEB?
- What's the organizational structure of Venturing & Emerging Brands?
- What are some key programs that VEB offers or participates in?
- What’s the difference between VEB and The Coca-Cola Company?
- How many brands does VEB work with?
- How does VEB find and vet brands?
- What types of products does VEB work with / not work with?
- How does VEB work with startup and emerging brands?
- How do I get my company or product on VEB’s radar?
- When is the best time to approach or reach out to VEB?
- Does it matter where (geographically) that I start my beverage company?
- What part of the product life cycle does VEB generally look to start working with a brand?
- How long does it typically take for a beverage company to become profitable?
- Are there particular routes to market that are more successful than others?
- What are the common pain points that VEB sees with emerging brands?
- What sort of advice/insight should I expect to get from VEB?
- What does VEB look for (or not look for) in a brand?
- What does VEB look for (or not look for) in a company?
- Can VEB help me work with Coca-Cola and Coca-Cola Distributors?
- How and when will VEB / Coca-Cola invest in my company?
- Will I be required to sign an NDA when speaking with a VEB representative?
- As a founder what role will I play after initial investment form VEB?
- As a founder why should I consider looking towards VEB for help after a successful launch of my product?
- After an initial investment from VEB what type of communication is typical?
- What has VEB learned since it’s inception?
- A When working with VEB is the end result to the relationship 100% ownership or purchase by VEB?
- What are the common pain points that VEB sees with emerging brands?
- What sort of advice/insight should I expect to get from VEB?
- Can VEB help me work with Coca-Cola and Coca-Cola Distributors?
- Will I be required to sign an NDA when speaking with a VEB representative?
- As a founder what role will I play after initial investment form VEB?
- As a founder why should I consider looking towards VEB for help after a successful launch of my product?
- After an initial investment from VEB what type of communication is typical?
- What has VEB learned since it’s inception?
- A When working with VEB is the end result to the relationship 100% ownership or purchase by VEB?