Course: Developing a Broad Distribution Footprint
Lessons
Distribution in a Large Market
Distribution Strategy
- What is the biggest benefit of c-store distribution?
- What are some potential pitfalls of going into c-stores?
- What are c-store operators looking for in new products?
- What is the process of getting my product into a c-store chain?
- Do Natural Products belong in c-stores?
- In what ways can big-box stores fit into my retail strategy?
- How competitive is it to get your product on the shelf at different retail channels?
- What do c-store operators expect me to contribute other than my product?
- Do I have to be in a cold-box to get into a c-store?
- What is Volume Per Outfit?
Distributing Internationally
- I have a product that I think can be successful outside of the U.S. what are the pros and cons of selling overseas?
- Is there someone who can help me sell overseas?