Peatos
Overview
From Green Peas to Fava Crisps and beyond... We're here to #UnJunkYourSnack
Peatos 1oz
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Request Access to EditPeatos Closes Funding Round To Pursue 2023 Profitability Goal
Snack maker PeaTos announced it has secured new funding as it seeks to hit profitability in 2023. This was the third round of its Series A, dubbed A3, and was led by POST Holdings, Inc. as well as other “high profile private investors.”
PeaTos Closes Series A3 Funding Round
Following its recent non-GMO certification – a first in the “junk snack” category – revolutionary salty snack brand PeaTos is proud to announce it was oversubscribed on its Series A3 round led by POST Holdings, Inc (NYSE:POST) and other high profile private investors.
PeaTos Expands Distribution into Sam’s Club Hawaii
Since its introduction in 2019, PeaTos has experienced explosive growth and received widespread acclaim thanks to its innovative approach, one that offers the flavor and fun of junk snacks like Cheetos and Funyuns but with the benefit of better-for-you nutrition. Today, PeaTos announced that its fast-paced retail growth continues as the snack brand expands distribution into Sam’s Club warehouse locations in Hawaii. Beginning in July, Sam’s Club shoppers throughout Hawaii can now purchase PeaTos Classic Crunchy Onion Rings. The announcement follows PeaTos’ Q2 launch into more than 1000 CVS Health and H-E-B store locations.
PeaTos Expands Retail Footprint Nationwide
PeaTos announced that its trajectory of explosive growth continues as the innovative snack brand expands its distribution with more than 2000 CVS Health and hundreds of H-E-B retail locations nationwide.
Rebrand Roundup: Eight New Looks For On-Shelf Appeal
Packaging that draws consumers to a product on-shelf doesn’t always pop on screen. In today’s world of omni-channel shopping habits, where shoppers are discovering new brands in-store and online, food companies have been challenged to shift to new strategies, rethink old tactics and help their product find a new sweet spot for success.
People Moves: Christina Pearson Leaves Whole Foods; Against The Grain Names New President
In this People Moves: Christina Pearson leaves Whole Foods for Veyl Ventures, HumanCo’s Against the Grain brings in Mike Watts as President, KIND hires new Global CMO Kelly Solomon, Andrew Ford joins PeaTos as VP of Sales and Marketing and more.
PeaTos Closes $7M in Funding
PeaTos yesterday announced the close of a $7 million funding round, which included a $3 million convertible note from 2019. The round was led by financial services firm Jackson Springs Management Partners and venture capital firm Connetic Ventures, with participation from returning investors Apu Mody and Carlos Barroso, along with an undisclosed private hedge fund and former NBA basketball player Tracy McGrady.
Salty Snacks: Ecomm Blooms; Retail Launches Leap Forward
Consumers’ salty snacking appetites seem to grow with more time spent at home — and brands, facing decreased store trip frequency, have quickly had to adjust their retail channel strategy and product mix to help keep them satisfied.
NACS 2019 Gallery: New Better-for-You Bites
This year’s NACS trade show featured a wide range of innovation in fruit, vegetable and protein-powered snacks — including new single-serve sizes ripe for c-store placement. In this gallery, we highlight a handful of new products from the show that forecast a future of wellness-minded on-the-go snacking.
Give Peas Another Chance: PeaTos Rebrands, Expands
As part of a sprawling branding update, PeaTos this week debuted new packaging, a bolder design and new Crunchy Rings as it prepares to expand its distribution in the coming months.
Peatos CEO: Cheetos Trademark Claim Won’t Stop Brand Success
PepsiCo’s Frito-Lay division, which makes Cheetos, accused World Peas Brand’s Peatos of trademark infringement. PepsiCo alleges that Peatos’ name and paw-print logo are “confusingly similar” to Cheetos and that Peato’s slogan, “tigers live longer than cheetahs,” unfairly denigrates the Cheetos brand.
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