Vega
Overview
Vega is passionate about making delicious plant-based nutrition that’s good for the planet and those who live on it. As a leader in the field since 2001, we believe plants are power – for our bodies, our minds, and our communities. We’ve set some lofty goals for a sustainable future, starting now with our B Corp certification and continuing onwards to 2030 where we aim to halt and reverse nature loss and become Nature Positive, eliminate plastic and achieve Zero Waste across our supply chain, and meet our Science Based emissions reductions and achieve Net Zero emissions by 2040, through regenerative and sustainable farming practices. Named as one of the Best Workplaces in BC, we’re proud to place a high importance on people, planet and plants, supporting and upholding diversity, sustainability and community at Vega HQ. Join a team of driven, delightful people who celebrate in bringing their whole selves to work. All plant. All welcome.
Daily Nutrition
The nutritional building blocks you need to start your day strong (and keep it that way).
Sport Nutrition
Pure plant power, packed with purposeful ingredients to help you go (even) harder.
Functional Wellness
Feeling good has never felt better, with superpowered formulations for all your wellness goals.
Notable New Products: Churro-flavored Ice Cream, Plus Tingly Ted’s Hot Sauce
In this week’s notable new products roundup, Kraft Heinz teams up with musician Ed Sheeran to launch a new hot sauce, Ben & Jerry’s takes inspiration from a classic global treat and Babybel releases its first new flavor since 2014.
Vega Investor Discusses Portfolio Strategy
Vega could be in for some retooling. Last week private equity fund WM Partners acquired the performance nutrition brand from previous owner Danone. The deal is part of the firm’s strategy to acquire synergistic brands and then “build operational excellence” in order to better position them for sale to a strategic buyer.
The Checkout: TreeHouse Sells Snacks Division for $90M, Vega Endorses Plant Based Athlete
TreeHouse sells snacks division for $90M, Vega endorses plant based athlete and more in this week’s Checkout.