RXBAR
Overview
RXBAR delivers healthy strength from real food protein. Our products are delicious and always contain 100% real food. www.RXBAR.com When we couldn’t find a real-food bar that lived up to our standards, we decided to make our own. RxBars are simple and delicious without compromising nutrition, and handmade with quality ingredients, regardless of cost. Meant to be consumed as nature intended, every bar provides functional nutrition and satisfies hunger. Every Paleo-friendly bar contains only eight ingredients or less and 15 grams of muscle-building protein, derived naturally from egg whites and raw almonds. Plus, they’re high in energy and free of grains, added sugars, gluten, soy, dairy or any artificial or processed ingredients. Flavors: Peanut Butter Apple Cinnamon Blueberry Coconut Cacao Coffee Cacao
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Notable New Products: Velveeta-infused White Chocolate Truffles & Moo Point Coffee
In this week’s notable new products roundup, Compartes teams up with Velveeta for a unique collaboration, Central Perk rolls out new FRIENDS-themed coffee blends and RXBAR grows its morning and mini offerings.
5 Notable New Snack Bars
As the bar category continues to gain momentum among consumers, many brands are making their first foray into the space. In this roundup, we spotlight news from around the category, including Dave’s Killer Bread rolling out its new organic snack bars nationwide, Bobo’s introducing its protein bars at Winter Fancy Food Show 2023 and Tattooed Chef expanding its portfolio with oat butter bars.
Notable New Products: Vegan THC Gummies and His Majesty’s Salad Dressing
This week’s roundup of notable new products saw brands embracing seasonal fall flavors, creating better-for-you versions of classic desserts and crafting caribbean-inspired salad dressings.
RXBAR Spices Up Portfolio with New Chocolate Cinnamon Brownie
RXBAR announced the launch of RXBAR Chocolate Cinnamon Brownie, its newest flavor available for a limited time only.
Bar Wars: Mondelēz, Kellogg’s Recent Moves Reveal A Battleground Category
Mondelēz International announced that it will buy The Clif Bar Company for at least $2.9 billion last week. While the move marks a significant step in the company’s plan to reshape its portfolio, it also aligns the strategic with one of the oldest and largest brands in the crowded bar space. Once it closes, the eight leading nutrition bars brands in the U.S. will be owned by large CPG conglomerates.
RXBAR Launches A.M. Oats Packets
This year, breakfast is making the comeback it deserves* and RXBAR is giving fans another wholesome, delicious way to level up their morning meal with new RX A.M. Oats Packets.
CAGNY 2020: Big CPG Brands Talk Better-for-You Snacks, Protein-Powered Plans
Rounding out the annual CAGNY conference in Boca Raton, Florida this week, leading CPG companies reviewed 2019 results and future plans to power protein cravings through snacks and more meatless innovations.
Beyond RX, Rahal Talks Investing & Next Steps
What happens after you achieve the goal you’ve spent years chasing? In 2017 Peter Rahal sold his protein bar brand RXBAR. In 2019 he stepped down as CEO to be an advisor to the company and focus on his own projects. Now he’s busy investing in brands under his firm Litani and figuring out what his next play should be.
Top NOSH Stories of 2019: Readers Eat Up Plant-based and Functional Foods
2019 saw brands take a step beyond better-for-you, seeking to infuse healthy products with additional (functional) benefits. The year also featured acquisitions, investments and product launches as brands both large and small try to better align themselves with an increasingly engaged consumer base.
NACS 2019: Despite Growth, Consumers Want More from C-Stores
At the 2019 NACS show in Atlanta, Larry Levin, EVP of market and shopper intelligence at research firm IRI, outlined convenience store trends from the past year and how better-for-you brands can further fuel consumers’ on-the-go snacking needs.
RXBAR Unveils Limited Edition Pumpkin Spice Peanut Butter
It may only be August, but the latest offering from RXBAR will have you dreaming of fall. RXBAR has announced the launch of new RX Nut Butter Pumpkin Spice Peanut Butter, a good-for-you seasonal snack that pairs perfectly with plaid shirts, changing leaves and hot apple cider.
The Checkout: Sprouts, Beyond Meat and More Report Q2 Earnings
Sprouts, Beyond Meat and more brands report Q2 earnings in this week’s Checkout.
IRI Reports: Small Brands Have Mighty Presence as Pacesetters
For the first time small companies with revenues under $1 billion make up more than half of IRI’s New Product Pacesetters report, which was released yesterday. The research firm’s 23rd annual Pacesetters report lists 2018’s most successful new food and beverage product launches in both major retail and convenience stores, as well as non-food by multi-outlet dollar sales.
Kellogg Reports Fall in Shares as Cereal Sales Decline
During its recent 2019 annual shareowners’ meeting and its 2019 first quarter earnings call, Kellogg, the largest cereal company in the U.S., shared details of its financial performance following a challenging year for the category.
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