Rowdy
Overview
Rowdy Bars is about embarking on adventures, about accepting challenges, about persevering daily. It’s about blazing through the mountains, stomping out new trails on backpacking trips, shining at work, going the extra inch and all around getting rowdy. Rowdy is about embarking on adventures, about accepting challenges, about persevering daily. It’s about blazing through the mountains, stomping out new trails on backpacking trips, shining at work, going the extra inch and all around getting rowdy. Rowdy began with one daring woman’s ultimate feat: to get her husband to eat better. As a triathlete, hardcore outdoor enthusiast and dedicated entrepreneur, Kellie knew a thing or ten about uphill battles; she was up for it. While nutrition and healthy snacks always had a place in Kellie’s lifestyle, her husband, Erik, always put taste over nutrition—if it didn’t taste good, he wasn’t eating it. When the two were out adventuring, he used to pack candy bars as his go-to energy booster, but Kellie was determined to find a healthier alternative. After scouring the nutrition aisle for the perfect bar, Kellie came to her conclusion: yummy bars had a lot of junk in them, while the ultra-nutrition bars tasted like burnt broccoli. Then it clicked—she had a kitchen, she had the knowledge … she was going to do it herself. Perseverance. She tussled with muffins and then grappled with energy bites … nothing had that same candy bar energy-kick (and the tastes left a lot to be desired). After countless mishaps, spills, mini-explosions, and battles with her smoke detectors, Kellie nailed it. Her husband took a bite, then another. He ate a full bar, then another. He loved it. Kellie had accepted the challenge and won. It was time to share Rowdy with the world—it was time to show passionate, ambitious, ass-kicking people how good a healthy, energy-boosting snack could taste. Rowdy Bars. Snack Smart. Live Rowdy.
Bar
Citing Costs, Rowdy Ending Core Bar Line, Pivoting To Powders
Prebiotic protein bar maker Rowdy has announced it will halt production of its flagship product this year, blaming rising input costs, coupled with the pandemic-induced economic climate, that made the product too costly to manufacture.
Rowdy Now Available at Market Of Choice Grocery Stores
Rowdy, known for their superfood prebiotic Yacon Root powered line of nutrition bars, is proud to announce their presence in all 11 Market Of Choice Stores.
Distribution Roundup: GummiShot Expands to C-Stores; ZEGO Oats Roll Out Nationwide
In this distribution roundup: GummiShot enters brick-and-mortar retail with new partnerships; ZEGO rolls out specialty oat line nationwide; Chia Smash expands to Sprouts; Harmless Harvest reaches Canada and Rowdy Bar launches two flavors at Meijer.
Rowdy Launches Into All Meijer Store Locations
Rowdy, known for their superfood prebiotic Yacon Root-powered line of nutrition bars, is proud to announce their presence in all 259 Meijer stores. Meijer was the first to pick up Rowdy’s latest 4ct multipacks of the Blueberry Almond Tart and Chocolate Coconut Cashew.
Rowdy Launches New Collagen And Prebiotic Protein Powder
Rowdy, known for their superfood prebiotic, Yacon Root-powered line of nutrition bars, have curated their first collagen protein powder, Snickerdoodle Collagen Protein, which has launched into D2C with intention to launch into retailers in 2022.
Distribution Roundup: Barvecue Launches at Sprouts; Whoa Dough Expands to Festival Foods
In this week’s distribution roundup: Plant-based meat alternative brand Barvecue expands to Sprouts, Whoa Dough launches a Festival Foods, Ella’s Flats enter South Florida Publix, Rowdy Bar Expands to Whole Foods and SIMULATE introduces NUGGS to Stop & Shop.
Rowdy Bars Enters Save Mart And Lucky’s Market With Superfood Prebiotic Bars
Rowdy Bars, known for their superfood prebiotic Yacon Root-powered line of nutrition bars, is proud to announce their presence in Save Mart across California and Nevada.
Rowdy Prebiotic Foods Releases Sunflower Butter N’Berries Bar
This peanut-free, prebiotic energy bar promotes gut health and provides lasting energy.
Rowdy Launches Sunflower Butter N’ Berries Bar
Rowdy Prebiotic Foods is expanding their line of all natural energy bars with the launch of their Sunflower Butter N’ Berries flavor.
No retailers or e-commerce options have been specified for this brand