LesserEvil
Overview
LesserEvil Healthy Brands, LLC transforms snack time into a mindful moment (by creating tasty, on-trend snacks from the cleanest, most sustainable and functional ingredients available). The Danbury, Connecticut-based company produces a premium portfolio of better-for-you snacks including Organic Popcorn, Grain Free Organic Paleo Puffs and Grain Free Egg White Curls lines. LesserEvil products are available through natural foods, conventional and specialty retailers nationwide. Visit www.lesserevil.com to shop and learn more.
Popcorn
Chips
Egg White Curls
Puffs
Veggie Sticks
Keto Certified Mini Cookies
Pantry
Uncategorized
NOSH Live Winter 2023 Day Two Recap: Turning Challenges Into Wins As A Founder
At NOSH Live Day Two, industry leaders discussed the power of disruption, how the struggle of being an emerging brand’s founder is part of the growth and why setting realistic goals can lead to long-term success.
Gallery: Pumpkin Spice-Flavored Launches From LesserEvil, GoodPop, Laird Superfood and More
Oh my gourd, it’s fall! To celebrate the season, a multitude of brands are releasing new pumpkin spice-flavored products designed to transport customers straight to the pumpkin patch. Check out the gallery below for new releases from Laird, Lesser Evil and Tiesta Tea, among others.
LesserEvil Brings in $19M, Reports 40% Bump in Valuation
Snack brand LesserEvil has closed a roughly $19 million capital raise, as it seeks to bet big on single-serve snacking and automation. Of the total raise, $13.5 million will go towards offering early investors liquidity while $5.5 million will go to the company as a primary transaction.
Notable New Products: Toy Story Snack Puffs & Jalapeño-Infused Agave
In this week’s notable new products roundup, Lesser Evil goes to infinity and beyond through a new partnership with Toy Story, Sauz seeks to usher in a new generation of pasta sauce options and Second Nature launches a set of globally-inspired trail mix.
Notable New Products: DIY Pint-Sized Ice Cream Kits & Piña Colada Popcorn
In this week’s notable new products roundup, Lesser Evil teams up with RIND to launch Piña Colada popcorn, Clevr introduces a new line of SuperTeas and YumEarth expands its Ultimate Line of sweet treats.
LesserEvil and RIND Snacks Team Up Again To Launch Piña Colada Popcorn For Summer 2023
LesserEvil, the better-for-you snack brand on a mission to make healthy, organic, less-processed, and sustainable snacks more accessible to everyone, announced its continued partnership with RIND Snacks, an innovative leader in functional and sustainable fruit snacks, for the launch of a limited-edition Piña Colada popcorn flavor.
The NOSH Podcast: What Wins Over Investors – Growth or CapEx?
On this week’s show Charles Coristine, president and CEO of Lesser Evil Snacks, discusses how the brand approached raising funds as the fed lifted interest rates and what areas of the business he prioritizes during economic uncertainty.
LesserEvil Collaborates With RIND Snacks on Limited-Edition Cherry-Lime Popcorn Flavor
LesserEvil, the better-for-you snack brand on a mission to make healthy, organic, less-processed, and sustainable snacks more accessible to everyone, announced that it has collaborated with RIND Snacks, a line of functional and sustainable whole-fruit snacks, on a limited-edition Cherry-Lime popcorn flavor for summer. The popcorn, which is tossed in coconut oil, upcycled cherry and lime fruit powders from RIND, and LesserEvil’s signature hint of Himalayan pink salt, is now available exclusively at Whole Foods for 2 for $6.
‘Clean Oil Crew’ Looks to Build Awareness of Healthy Fats
Though sugar may be consumers’ “Public Enemy Number One” in the move towards healthier eating, high calorie oils and fats are not far behind. However, a new industry group is hoping to change that perception and further educate consumers about the benefits of healthy fats – such as ghee, avocado oil, coconut oil, olive oil and nut oil – in their own products.
LesserEvil Launches Grain Free Veggie Sticks
LesserEvil, the better-for-you snack brand known for its premium portfolio of tasty snacks — including recently introduced, Keto Certified Mini Cookies — has announced its latest innovation, Grain Free Veggie Sticks, to hit shelves in retail and online this September.
LesserEvil Moves Into New Categories, Expands Distribution
After several attempts at repositioning over its 15 years on the market, snack brand LesserEvil has finally found a brand identity with “legs behind it.” Less than a year after rolling out its latest iteration focused on “snacking as a vessel for mindful moments,” the brand is now entering new categories, launching innovative popcorn flavors and making major distribution gains.
CPG Partners Cut Ties With CrossFit After CEO Tweet
CrossFit saw several of its food and beverage brand partners end their affiliation with the fitness brand over the last 24 hours in response to a tweet by founder and CEO Greg Glassman about racism and public health.
Salty Snacks: Ecomm Blooms; Retail Launches Leap Forward
Consumers’ salty snacking appetites seem to grow with more time spent at home — and brands, facing decreased store trip frequency, have quickly had to adjust their retail channel strategy and product mix to help keep them satisfied.
LesserEvil Launches Fruit-Flavored Organic Popcorn for Summer
Inspired by popular sparkling water trends a couple store aisles over, better-for-you snack brand, LesserEvil, has developed a trio of innovative fruity organic popcorn flavors just in time for summer.
No retailers or e-commerce options have been specified for this brand