Laird Superfood
Overview
Laird Superfood® began with a cup of coffee and the desire to elevate daily life. The company was co-founded in 2015 by the world’s most prolific big-wave surfer, Laird Hamilton, along with his wife, Gabrielle Reece, a volleyball champion and health and wellness leader. Their passion to perfect their personal regimen has grown into a dynamic and innovative brand with a mission to bring plant-based, affordable, and thoughtfully formulated superfoods into homes around the world. Amplify your daily ritual with their diverse product line including nutrient-rich creamers, delicious hydration solutions, and premium instant coffees. Laird Superfood understands that food is fuel, and the better fuel you have the further you can go. Whether you are attempting to surf the biggest waves in the world, or simply seeking to surf through your inbox and get home energized to cook a delicious dinner for your family, Laird Superfood is proud to provide clean, wholesome, plant-based products to keep you fueled from sunrise to sunset.
Superfood Creamers
Our Superfood Creamers are an all-natural blend of pure, whole-food ingredients. If you're looking for a clean alternative to the chemical-laden coffee creamers on the market, you're in the right place! We never use anything artificial in our products, and all of our creamers naturally contain a full range of MCTs. Best of all...they're absolutely delicious!
Coffee
When it comes to great coffee, time and oxygen are the enemies. Beans go bad fast! In fact, coffee starts losing its flavor and aroma almost immediately after roasting. That's why local roasters publish the roast date and limit their distribution... Because the clock is ticking. With the Laird Superfood nitro-packaging process, time stands still. These High Altitude Organic Beans are wet processed to eliminate contamination, slow-roasted in small batches, and packaged using our proprietary inert gas process which reduces oxygen content to less than 1%. Normal industry standard inert gas packaging aims for 5% O2 levels. Having virtually no O2 in the bags ensures that our unopened coffee bags taste fresh for up to 1 year! Of course, we also start with the richest, most complex organic coffee available. We scoured the world for the best beans we could find and finally landed on hand-picked, high altitude, shade grown beans from Peru because of their low acidity. No other coffee company goes to such great lengths to ensure that you have the most delicious cup of coffee ever.
Instafuel
What is Instafuel? Put simply, it's instant fuel. A functional latte that only requires one step to make. Whether you're Original, Unsweetened, or a Matcha person, there's an Instafuel for you. Just add hot water and mix - it's that easy.
Functional Mushroom Blends
Amplify your morning cup with the Superfood powers of functional mushrooms.
HYDRATE Coconut Water
Simply put, HYDRATE is freeze-dried coconut water. Every flavor of HYDRATE is made with whole-food ingredients and has 72 minerals in trace amounts. No matter how you HYDRATE, there's a flavor for you. Our HYDRATE Coconut Waters are free of added sugars and include nothing artificial, ever. All-natural ingredients mean that you know exactly what you’re putting into your water...that’s a drink you can feel good about reaching for throughout your whole day.
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Laird Superfood Rides The Wave To Optimistic Future
Laird Superfood has moved towards a more positive future after shifting to an asset-light production model, reducing capital burn on marketing, and prioritizing its direct-to-consumer and ecommerce distribution channels.
Gallery: Pumpkin Spice-Flavored Launches From LesserEvil, GoodPop, Laird Superfood and More
Oh my gourd, it’s fall! To celebrate the season, a multitude of brands are releasing new pumpkin spice-flavored products designed to transport customers straight to the pumpkin patch. Check out the gallery below for new releases from Laird, Lesser Evil and Tiesta Tea, among others.
Laird: “Unsteady” Progress in Turnaround, Q2 Net Loss at $3.5M
Laird Superfood reported a net loss of $3.5 million during its second quarter as it continues its long-term turnaround effort, a process CEO Jason Vieth described to investors as “by nature an unsteady progression.”
Laird Reports Q1 Net Loss of $4.1M, Continues Turnaround Efforts
Laird Superfood announced a net loss of $4.1 million in Q1 2023 as the plant-based food company continues its turnaround efforts.
Laird: Company Emphasizes Turnaround Efforts After $15.6M Q4 Net Loss
Facing a net loss of $15.6 million in Q4 2022 – up 126% year-over-year – plant-based food and powdered drink brand Laird Superfood said it is emphasizing turnaround efforts in the new year during an earnings call this week.
Expo West 2023: Fatso Finds New Owners; UmYum Plans for U.S. Expansion
In our third dispatch from the show floor of Natural Products Expo West 2023: Fatso’s new owners share their plans for the brand; Hershey’s discusses their snacking strategy; and UmYum plans for the U.S. debut of its plant-based cheeses.
Laird Superfood Debuts New Product Rebrand, New SKUs, and Brand Campaign at Expo West 2023
Laird Superfood, Inc. (NYSE American: LSF), a leader in functional coffee and creamers, known for its collection of functional real foods made from adaptogens and clean, plant-based ingredients, will debut its new packaging rebrand, new products, and its Force of Nature campaign at Natural Products Expo West.
Laird: Net Loss at $5.7M in Q3 As Co. Eyes 2023 ‘Turnaround’
After announcing a $5.7 million net loss in Q3, Laird Superfoods’ executive team laid out the company’s plans to rebound from a challenging year during its quarterly earnings call on Thursday.
Laird Superfood to Shut Down Oregon Production Plant
Laird Superfood is shutting down its Sisters, Oregon production and fulfillment facility and laying off all workers at the end of this year, the company announced this week.
Laird: Online Headwinds, Inflation Cut Q2 Net Sales -6%
Laird Superfood is downgrading its full-year guidance after announcing that net sales dropped 6% year-over-year to $8.7 million during Q2 2022, citing structural headwinds in online channels in addition to inflationary pressures.
Notable New Products: Thai Chili Edamame Beans & Animal-Free Whey Protein Powder
This week’s roundup of notable new products saw a protein brand collaborating with animal-free whey protein producer Perfect Day, a snack company rolling out Thai chili edamame snacking beans and a frozen produce brand offering the “Honeycrisp of strawberries.”
Laird Superfood Introduces Coffee Pods Made From Coffee
Plant-based food and beverage maker Laird Superfood introduced a new format to its portfolio with the goal of giving consumers a plastic-free approach to single-serve functional coffee. Today, the company announced the launch of Bright Cups, a proprietary Keurig-compatible pod format made from BPI-certified compostable materials and filled with Laird’s Focus Mushroom Coffee.
People Moves: Laird Names New COO and SVP of Sales; Coconut Secret Appoints New CEO
In this People Moves: Laird Superfood names new COO and SVP of Sales; Nutiva and Coconut Secret Brings on New CEO; Petit Pot Promotes Eric Lallart to CEO and Lonna Borden joins Monogram Capital Partners.
Expo West 2022: Laird Superfood’s New CEO Maps Out Growth Plans
Plant-based nutrition platform Laird Superfood has undergone a significant amount of change over the past few years, from acquiring energy bar brand Picky Bars to taking the company public and bringing in a range of new team members, including new CEO Jason Vieth. In this video, recorded at Natural Products Expo West 2022, Vieth discusses how he plans to use his background and expertise to continue propelling the brand onward.
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