Real Food From The Ground Up
Overview
At Real Food From The Ground Up, we like to keep it real – from our ingredients to our message. Why? Because we’re real people too! We know the daily struggle to make good snack choices, and that’s why we’re raising the snack bar with our plant-based snack family. Our snacks are packed with REAL Cauliflower, Butternut Squash, and Purple Carrot to give you more of what you love - MORE flavor, MORE crunch, and MORE bites per serving. Everyone should live healthier and snack happier without any ‘snack-rifices’... come along and let’s get our snack on.
Cauliflower Pretzels
Cauliflower Crackers
Butternut Squash Pretzels
Cauliflower Stalks
Tortilla Chips
Butternut Squash Crackers
Cauliflower Chips
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Food Should Taste Good Acquired by From The Ground Up Parent Company
Powered by Real Food From the Ground Up continues to expand its salty snack business with the acquisition of tortilla chip brand Food Should Taste Good from General Mills.
Popchips Sold to From the Ground Up Parent Company
Powered by Real Food From the Ground Up has acquired Velocity Snack Brands Opco, LLC (VSB), the owners of puffed chip company Popchips. With the acquisition, and prior launch of sister brand You Need This, the company hopes to create a better-for-you snack platform.
From the Ground Up Team Launches Gen-Z Focused You Need This Snack
Following ownership changes over the past year, the team behind family-focused snack brand From the Ground Up is launching a new sister brand called You Need This aimed at catering to a more mainstream, Gen-Z audience.
Real Food From The Ground Up Adds New Veggie to the Crew with Purple Carrot Crackers
REAL FOOD FROM THE GROUND UP, Snacks with a Plant-Based Twist, is upping its game just in time for spring, with the launch of a new vegetable base and cracker innovation.
Gallery: Rebrands and Refreshes
Expo West is known as the viewing ground for rebranding and refreshing existing products and product formats. NOSH will continue to provide a look at those brands who planned to use the show to reveal their new branding or an updated look and feel.
Real Food From the Ground Up to Debut Brand Refresh, New Products at Expo West
REAL FOOD FROM THE GROUND UP®, Snacks with a Plant-Based Twist, to debut a bright and bold new look and three new butternut squash-based snacks at the Natural Products Expo West on March 4-7, 2020 at the Anaheim Convention Center in Anaheim, CA at Booth #N929 (North Hall).
Real Food From The Ground Up Launches Butternut Squash Crackers
The plant-powered snack revolution continues at REAL FOOD FROM THE GROUND UP with the expansion of its butternut squash-based line of snacks. The first-to-market Butternut Squash Crackers are available now in both Parmesan and Sea Salt flavors.
Real Food From the Ground Up to Expand Vegetable-Based Snack Offerings
Having conquered rice and pizza, cauliflower is coming for the snack aisle. Vegetable-based snack brand Real From the Ground Up (RFFTGU) announced today that it will expand beyond its current lineup of pretzels and cheese crackers, adding eight new products to fill other snacking occasions and reach new demographics.
No retailers or e-commerce options have been specified for this brand