Farmhouse Culture

Citing ongoing growth in the natural CPG market, asset-based lending company Gerber Finance this week announced it would launch a dedicated natural food and beverage products division.

Day two of NOSH Live Winter 2019, held today in Santa Monica, California, offered insight from industry leaders on growing and scaling brands, cutting through the noise of a crowded space and when to follow your gut when making pivotal business decisions.

Farmhouse Culture has gone back to basics in order to grow. Over the past eight months new CEO Scott Lerner has revamped the fermented food business — including a new look, new headquarters, and a shift away from in-house production — in an attempt to move beyond its natural channel roots. “We’ve totally retooled the business,” Lerner told NOSH.

In this video, shot at the Winter Fancy Food Show 2019 in San Francisco earlier this month, Farmhouse Culture CEO Scott Lerner shared the company’s 2019 growth strategies with NOSH editor Carol Ortenberg.

CPG veteran Scott Lerner will take over as CEO of fermented food brand Farmhouse Culture starting Nov. 1, he told NOSH in an interview. Lerner told NOSH he was “really excited about working on a brand that was on-trend, perimeter-based and rooted in [the natural] channel.”