BELGIAN BOYS
Overview
Belgian Boys is a woman-owned, women-led company sparking moments of joy in people’s lives with delicious European-inspired foods. Quick-and-easy breakfasts and individually wrapped cookies are delivered in whimsical, colorful packaging, with happiness baked into every bite—and always without GMOs, artificial flavors or preservatives. For more information, visit www.belgianboys.com.
Quick & Easy Breakfast
Our quick and easy breakfast options take the mess and stress out of mornings—and they double as packable lunch favorites, too! Now found in the refrigerated breakfast section at major retailers nationwide.
Packable & Snackable Cookies
Our cookies are made with real sugar, real butter, and real happiness baked in! All are individually wrapped for easy packing, snacking and sharing.
Expo West Notebook: Sweet Loren’s Steps Beyond Sweets; Oakberry Enters U.S. CPG
In our latest news roundup from Expo West 2024, Sweet Loren’s looks to savory, gluten-free innovation, Oakberry looks to bring açaí pints to U.S. consumers, morning meals go mini and more.
Belgian Boys Raises $7M, Brings on Lubetzky’s Equilibra Partners as Backer
Belgian Boys announced today that they closed a round of funding led by Equilibra, the family office of KIND founder Daniel Lubetzky, which is aimed at helping the seven-year old food brand to expand its distribution, with a particular focus on fresh breakfast items.
Belgian Boys Launches New Breakfast SKU Exclusively With Target
Breakfast just got sweeter. Belgian Boys, the woman-owned food startup bringing indulgent European treats to the U.S., launched its toaster-ready Brioche French Toast exclusively in Target stores nationwide.
Belgian Boys Launch Ready-Made Fresh Crêpes and Bite-Sized Pancakes in Select Walmart Stores
The Brooklyn-based food startup Belgian Boys is bringing new breakfast options to Walmart shoppers in the New York and South East markets, with crêpes and bite-sized pancakes joining the chilled breakfast options found on the highly-shopped refrigerated perimeter of the store.
Gallery: What’s New in Sweets
Category enhancement and reinvention often comes into view through product innovations scheduled to be seen at Expo West. Here’s a look at the latest products that companies plan to use to redefine sweeter snacks options, across bars, cookies and confection.
Retailers
Whole Foods Market
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Target
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Nugget Market
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Central Market
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Mariano's
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Kroger
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Amazon Go
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Harmon's Grocery
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AJ's Fine Foods
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Gelson's Market
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Bristols Farms
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Shaws
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Meijer
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Lucky's Market
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Draeger's Market
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Jewel Osco
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Costco
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Ralph's
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Safeway
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Roundy's
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Fry's
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Walmart
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Mollie Stones
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Online/E-Commerce
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