Working with a Distributor: Getting Your Product in Stores
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Description
This video discusses the high level approach to getting your product into stores, including chain authorizations, product positioning, and distributor expectations for performance of new brands.
Details
- Categories
- Distribution , Retail Management
- Run Time
- 5 minutes 38 seconds
- Last Updated
- 9/5/2012
Table of Contents
- Will stores take my product? And when?
- How do I position my product to compete in a specific category?
- How do I expand my retail presence from one single product to multiple offerings?
- How important are chain authorizations for the growth of my brand?
- Does chain authorization come before a distribution agreement?
- What are the distributor expectations of a new brand?