Conference Footage: BevNET Live Summer 2012 - Day 2
Description
BevNET Live is a two-day forum for beverage entrepreneurs, suppliers, distributors, retailers and investors to gather, speak, exchange ideas through interactive panels and lectures, and enhance their marketing and product development strategies through our Beverage School. Attendees can tap the expertise of investment professionals who can help groom them to attract money, business owners with inspiring success stories, and the BevNET.com community, which has spent a decade dedicating itself to careful reporting on the fast-moving beverage industry. BevNET Live has grown so much that it’s going to take two days to contain it — and the amount of information shared has just been enhanced. From expanded breakout sessions to our exclusive “Mini Expo,” extra networking and a special awards ceremony, BevNET.com has stepped up to the challenge of keeping its signature live event fresh, engaging, and vital.
Details
- Category
- BevNET Live Conference Footage
- Run Time
- 6 hours 47 minutes
- Last Updated
- 9/5/2012
Table of Contents
- Intro for Jerry Reda, COO, Big Geyser - Launching with Big Geyser - A guide to gaining and retaining accounts with key distributors
- Jerry Reda, COO, Big Geyser - Launching with Big Geyser - A guide to gaining and retaining accounts with key distributors
- (continued...) Q&A with Jerry Reda
- Brian Ross, CEO of CherryPharm; John Cochran CEO of AquaHydrate; Paddy Spence, CEO of Zevia -Brands Under Re-Construction
- Neil Kimberley, Director of Global Innovation Strategy, The Hershey Company - Product Life Cycles - Inside marketing, sales, investment and brand growth
- (continued)...Q&A with Neil Kimberley
- Mathis Martines, Beverage Grocery Coordinator, Fresh Market - Meet the Fresh Market - Understanding how to build a brand utilizing this key retailer
- (continuted...) Q&A with Mathis Martines
- Seth Goldman, CEO of Honest Tea; Brian Ross, CEO of CherryPharm, Brad Barnhorn, Advisor at Bevology, Inc., Bruce Nierenberg, Founder of BN Consulting - Angel Investors - They’ve grown their own beverage companies, here’s how they’ll invest in yours
- Bill Weiland - Put Energy Into the Marketplace and Attack the Cold Box
- (continued...) Q&A with Bill Weiland
- Tom Larsen, Coca-Cola’s Venturing & Emerging Brands - Illy Arrives – Key Learnings from a VEB In-House Brand
- (continued)... QA with Tom Larsen
- Gerry Martin, VP of Marketing for Polar Beverages, Tom Fox, CM Profit Group; Andy Steele, Founder, Anonymous Consulting; Mark Rampolla, CEO, Zico - Building Brands , Building Categories – Where the Responsibilities Lie
- New Beverage Showdown Debrief and Winner Announcement