Keynote Presentation: The Rockstar Story
Conference Footage: BevNET Live Winter 2012 - Day 2
Description
Keynote Presentation: The Rockstar Story Joey Cannata, EVP of Sales and Distribution and Jason May, EVP of Marketing, explain how Rockstar Energy Drink has managed to remain authentic even as its young crew of entrepreneurs, its brand, its consumers, and its route to market have all matured and changed.
Details
- Category
- BevNET Live Conference Footage
- Run Time
- 36 minutes
- Last Updated
- 12/17/2012
Table of Contents
- Growing Without Stumbling, Scott Greenburg
- Breaking the Glass Ceiling, Todd Berardi
- Stepping Back to Move Forward, Kevin Klock
- Case Studies in Growth and Change Round Up w/Kevin McClafferty
- Key Regulatory Developments, Justin Prochnow
- Key Regulatory Developments, QA w/Justin Prochnow,
- The Strategic Landscape
- Keynote Presentation: The Rockstar Story
- Keynote Presentation: The Rockstar Story, QA w/Joey Cannata and Jason May
- Alternative Financing Options for Beverage Companies, Ben Lee
- Alternative Financing Options for Beverage Companies, QA w/Ben Lee
- Meeting the Millennial Opportunity, Nick Shore
- Meeting the Millennial Opportunity, QA w/Nick Shore
- Retailing Discussion: Growing Beyond Innovation Channels
- First Beverage Group: The First Two Years
- Panel Discussion: When Innovation Meets Reality