Packaging
Is it Buckwheat’s “Time?” Maine Crisp Says Yes With New Branding, Snacks
The Winslow, Maine-based company, formerly known as the Maine Crisp Company, is now known as Better With Buckwheat following a full company rebrand announced last week. Alongside the new identity, the company is also launching its first new line, crackers as part of a broader strategy shift to build out a buckwheat-based snack platform.
Impacked Raises $2.5M, Aims To Streamline Supply Chain For Packaging
After a recent $2.5 million raise, packaging platform Impacked is bringing the trade show to CPG brands 365 days a year by building the industry’s first one-stop digital marketplace in an effort to fix an antiquated and fractured sourcing model.
Legal Roundup: KIND Cleared in ‘All-Natural’ Class Action; Kashi Sued For Pear-Filled Strawberry Bars
In this roundup: KIND is cleared in ‘All-Natural” class action suit, Kashi sued for misleading consumers with pear-filled, strawberry-flavored bars, Kellogg’s served for not putting enough whole grains in crackers and Sabra sued to remove its Kosher mark.
Blended Meat Products Hunt for the Best Marketing Approach
Meat companies are making blended meat and vegetable burgers and sausages catering to the flexitarian lifestyle but the success of the niche category depends a lot on how brands strategize their marketing to health and sustainability-minded consumers.
Laird Superfood Introduces Coffee Pods Made From Coffee
Plant-based food and beverage maker Laird Superfood introduced a new format to its portfolio with the goal of giving consumers a plastic-free approach to single-serve functional coffee. Today, the company announced the launch of Bright Cups, a proprietary Keurig-compatible pod format made from BPI-certified compostable materials and filled with Laird’s Focus Mushroom Coffee.
NOSH Live Boot Camp: Think Visually; Walk, Don’t Run, and Stop to Ask Questions
Earlier this week NOSH Live Summer 2019 kicked off in NYC with a “boot camp” for food businesses. Attendees absorbed tips and strategies from a team of business experts, ranging from navigating e-commerce and branding to understanding how to build teams.
FDA Holds First Hearing on Cannabis Products
For a natural remedy meant to ease anxiety, the CBD market has become a place of confusion — not calm. On Friday, the FDA held its first hearing on cannabis products, including CBD food and drink products.
IRI Reports: Small Brands Have Mighty Presence as Pacesetters
For the first time small companies with revenues under $1 billion make up more than half of IRI’s New Product Pacesetters report, which was released yesterday. The research firm’s 23rd annual Pacesetters report lists 2018’s most successful new food and beverage product launches in both major retail and convenience stores, as well as non-food by multi-outlet dollar sales.
Kellogg Reports Fall in Shares as Cereal Sales Decline
During its recent 2019 annual shareowners’ meeting and its 2019 first quarter earnings call, Kellogg, the largest cereal company in the U.S., shared details of its financial performance following a challenging year for the category.
Stryve Plans to Fuel U.S. Consumers with Biltong
Meat snack producer Stryve doesn’t just want to be the country’s leading biltong brand; it wants to be the manufacturer of choice for the growing category. The company last week announced the close of a $16.5 million round of funding to not only grow its own brand but to grow its manufacturing facilities as well.