Beverage Sales Manager - Red Bull

Atlas Distributing Inc.

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Red Bull Brand Manager

Atlas is a full service beverage distributor serving Central MA since 1933.    Our mission is to be the number one sales, delivery, merchandising, and customer service organization in the beverage industry.

You will be responsible for growing case sales and market share for the Red Bull brand at Atlas, while guiding and training sales personnel in their development. You will oversee sales, distribution, and execution of Red Bull at Atlas, ensuring that Atlas and Red Bull standards are consistently met, while maximizing brand potential.

Responsibilities include:

  • Establish and maintain strong relationship with Red Bull personnel, while serving as liaison to Red Bull personnel and key stakeholders
  • Take leadership role in preparation and presentations to Red Bull in periodic meetings
  • Establish and maintain standards of execution for Red Bull sales and key performance indicators (KPI’s)
  • Develop initiatives to drive Red Bull sales and execution
  • Train and develop Atlas’ Red Bull sales team
  • Develop and maintain strong relationships with key accounts in Atlas’ market area
  • Build strong interdepartmental relationships (operations, customer service, etc.)

Position Requirements:

  • Proven ability to lead and motivate a sales team
  • Track record of sales success in the non-alcoholic beverage industry
  • Minimum 1-3 years’ experience in a supervisory role
  • Associates or Bachelor’s degree preferred
  • Strong level math skills and analytical
  • Effective written and verbal skills
  • Ability to prioritize, meet deadlines, and make management aware of issues as needed
  • Teamwork skills - planning, organizing, administration
  • Technical skills: Microsoft Office – Word, Excel, PowerPoint
  • Ability to pull, push, and lift up to 35 lbs
  • Valid driver’s license, and strong driving record

Atlas Distributing Inc. is located in Auburn, MA and was recently recognized with the Worcester Business Journal’s Top Employer Award for Employee Wellness and Benefits. Competitive pay and benefits package including medical, dental & 401K Plan available. To apply, please send resume