Brands of Britain, LLC - Brand Manager (Fever-Tree)
|Job Title:||Brand Manager (Fever-Tree)|
|Company:||Brands of Britain, LLC|
|Location:||San Ramon, CA, 94583|
Beverage - Non Alcoholic
The Brand Manager position will be based at our office in San Ramon, CA. The ideal candidate will have 2-3 years’ experience in the marketing and brand management area. The individual will be responsible for executing projects and initiatives to further develop/implement a US strategy for Fever-Tree.
- Work closely with all members of our team to maintain focus on new distribution & sales development strategies with distributors & retailers.
- Analyze market sales data to generate innovative marketing strategies to improve sales/increased distribution, promotional spends, etc.
- Providing support to assist with various proposals, marketing projects, and activities necessary to support growth and brand expansion – preparing brand presentation materials, including the coordination of retail category reviews.
- Identify/verify core distributors, restaurant & retail chain targets in priority cities/regions and develop strategies to close new distributor & retailer voids.
- Further develop trade-advertising plan and direct-mail pieces, implement/monitor effectiveness.
- Develop distributor promotional & sales programs.
- Monitor business by customers (sales/profitability) and use of budget/resources. Provide follow-up communications with potential customers to ensure that all trade show; direct mail and other lead generating activities are fully exploited.
- Plan, initiate and actively pursue strategic business development opportunities.
- 2-3 years of consumer packaged goods/retail marketing
- Bachelors Degree – preferably in marketing
- Must be analytical, efficient, and accurate
- Proficient in Microsoft office
- Self-directed, handle pressure well, meet deadlines, multi-task
- Good communication skills, team player
- Graphic skills a plus
We are the exclusive U.S. Importers and Marketers of a fast growing portfolio of multi-award winning food and beverages. Our brands are available in luxury hotels, upscale restaurants and key retailers throughout the U.S.