Brands of Britain, LLC - Brand Manager (Fever-Tree)

Job Title: Brand Manager (Fever-Tree)
Company: Brands of Britain, LLC
Location: San Ramon, CA, 94583
Industry Sectors: Beverage - Non Alcoholic
Date Posted: 11/16/2016

The Brand Manager position will be based at our office in San Ramon, CA. The ideal candidate will have 2-3 years’ experience in the marketing and brand management area. The individual will be responsible for executing projects and initiatives to further develop/implement a US strategy for Fever-Tree.

Key Responsibilities:

  • Work closely with all members of our team to maintain focus on new distribution & sales development strategies with distributors & retailers.
  • Analyze market sales data to generate innovative marketing strategies to improve sales/increased distribution, promotional spends, etc.
  • Providing support to assist with various proposals, marketing projects, and activities necessary to support growth and brand expansion – preparing brand presentation materials, including the coordination of retail category reviews.
  • Identify/verify core distributors, restaurant & retail chain targets in priority cities/regions and develop strategies to close new distributor & retailer voids.
  • Further develop trade-advertising plan and direct-mail pieces, implement/monitor effectiveness.
  • Develop distributor promotional & sales programs.
  • Monitor business by customers (sales/profitability) and use of budget/resources. Provide follow-up communications with potential customers to ensure that all trade show; direct mail and other lead generating activities are fully exploited.
  • Plan, initiate and actively pursue strategic business development opportunities.

Requirements: 

  • 2-3 years of consumer packaged goods/retail marketing
  • Bachelors Degree – preferably in marketing 
  • Must be analytical, efficient, and accurate 
  • Proficient in Microsoft office 
  • Self-directed, handle pressure well, meet deadlines, multi-task 
  • Good communication skills, team player
  • Graphic skills a plus

About Us:

We are the exclusive U.S. Importers and Marketers of a fast growing portfolio of multi-award winning food and beverages. Our brands are available in luxury hotels, upscale restaurants and key retailers throughout the U.S.