High Brew Coffee - Field Marketing Manager

Job Title: Field Marketing Manager
Company: High Brew Coffee
Location: Miami, FL
Industry Sectors: Beverage - Non Alcoholic
Date Posted: 11/2/2016

About High Brew Coffee:

High Brew Coffee is a dynamic Austin, TX based RTD cold-brew coffee company. With proven beverage industry leadership, the company is poised for hyper-growth in the fastest growing category in beverage. High Brew Coffee is for those who do™. 

Purpose:

The Field Marketing Manager is the face of High Brew Coffee and the brand champion in their home market.  They are equal parts leader, planner and executor – always with the goal of building brand awareness and velocity through trial activities.  

Essential Functions and Responsibilities 

- Recruit, hire, train and lead team of brand ambassadors; coaching and working alongside in the field

- Act as the steward of High Brew Coffee in focus market, researching and implementing trial activities that contribute to building strong product awareness, brand affinity and conversion to purchase

- Work closely with sales counterparts to develop and implement retail support strategy  

- Oversee retail demos and events, ensuring High Brew Coffee over delivers on instore commitments

- Build strong relationships with key individuals, organizations and groups that lead to new events and sampling opportunities in market

- Facilitate strategic occasion sampling activities, ensuring we reach consumers when and where they are most in need of natural energy

- Build relationships with local influencers to deepen the High Brew Coffee connection and gain brand advocates  

- Firm understanding of brand strategy, sufficient to translate into sampling tactics and programming

- Inventory management and reporting

- Ensure budget protocols

- Timely reporting which measures delivery against market goals  

Key Skills & Requirements 

• Strong team player and leader

• Ability to multi task and operate in fast paced environment  

• Problem solver

• Entrepreneurial spirit

• Knowledge of consumer packaged goods, key retail channels, distribution and route to market  

• Deep rooted connections and understanding of territory

• Cross functionally minded

• Attention to detail and strong organizational skills

• Experienced negotiator  

• Great listener and communicator  

• PowerPoint and Excel proficient  

• Coffee lover 

Education and Experience  

- Bachelor’s degree (preferred)

- 2 - 5 years relevant experience

- Minimum 2 years work in market